I’m good at making New Year’s resolutions, but keeping them — not so much.Like the people who resolve to lose weight, eat healthier or get more exercise, I’ll follow through for a month or two, then I’ll trail off.I remember the year when my resolution was fairly involved: I was going to become a hard-core duck hunter, and my son, Scott, was going to join me. We were going to buy a Labrador retriever and take it to a trainer.
Every time Christmas nears, I think of a hunt that sent me on a path to a lifetime love of the outdoors.I was a city boy at the time, growing up in Rockford, Illinois, pretty far from the peace and solitude of any rural area. Back in those days, I was preoccupied with sports, shopping malls, root-beer stands and trading cards, not fishing, hunting or the outdoors.I viewed our annual visits to little Green Valley, Illinois, and my Uncle Herb and Aunt Beth’s farm as almost punishment.
Somewhere up there in heaven, my Grandpa Eric has to be looking down on me and getting a big kick out of what I have become.Gramps was a fishing addict. He and his friend Mel would hit the water in their beat-up aluminum boat several times a week. They could have starred in the movie “Grumpy Old Men.” And Gramps, a thin Swede with white hair, tried his best to get me involved in the pastime.I’ll never forget the day he took my cousin and me to a Wisconsin lake for a day of bank fishing.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".