Bret Barhoover

As active nutrition hits the mainstream, it’s now evident that these consumers represent a broad array of demographic groups who practice unique and varied exercise and diet habits. New ActiveIntel™ research from Cargill sheds light on who they are and reveals five distinct consumer segments, each with unique goals, lifestyles and purchase drivers. In this webinar, Cargill experts will unpack these attitudinal insights, giving brands a roadmap for more targeted innovation.