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Brian Albert on Muck Rack

Brian Albert

As seen in: IGN, New York Post, Chron, Game Informer, Pittsburgh Post-Gazette, JD Supra, Mondaq, Cleveland Jewish News, Columbus Jewish News
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Articles

How brands lit up the holidays with YouTube creators

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By Brian Albert
| blog.youtube
Creator and Artist Stories When it comes to product recommendations, trust is everything. That’s why on YouTube, the entire gift-buying journey—from "What should I get them?" to "Is this worth it?"—is accelerated by one key ingredient: authentic creator trust. The data speaks for itself. Viewers are 98% more likely to trust creator recommendations on YouTube than anywhere else, and Gen Z has crowned us the number one platform for product reviews. Creators are the new shopping experts.
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-90% Her Story on GOG.com

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By Andy Kelly, Brian Albert, Kimberley Wallace
| gog.com
A Video Game About a Woman Talking to the Police Her Story is the new video game from Sam Barlow, creator of Silent Hill: Shattered Memories and Aisle. A crime fiction game with non-linear storytelling, Her Story revolves around a police database full of live action video footage. It stars Viva Seifert, actress and one half of the band Joe Gideon and the Shark. How does it work? Her Story sits you in front of a mothballed desktop computer that’s logged into a police database of video footage.
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The inhumanity of a ‘moderate’

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By Brian Albert
| Columbus Jewish News Verified
On Oct. 10, three days after Hamas raped, tortured, kidnapped and murdered more Jewish children, women and men in six hours than anyone since the Nazis, the supposedly moderate Muslim religious leader Omar Suleiman livestreamed on YouTube a sermon titled “Reflection and Du’a (prayers) for #Palestine.” The 30-minute talk was viewed at least 266,000 times in its first 48 hours.
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