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Articles by Brian Beharrell
Involvement in a routine food shopping context
To read the full version of this content please select one of the options below: Please note you do not have access to teaching notes Brian Beharrell (Senior Lecturer at Cranfield University, Silsoe College, Silsoe, Bedford, UK.) Tim J.
Healthy Food Products for Children: : Packaging and Mothers′ Purchase Decisions
Explores the relationship between mothers′ purchase of perceived healthy foods, packaging characteristics, and the childrens “pester power” in obtaining attractive or appealing packaging. The results suggest mothers will not buy perceived healthy foods if the packaging is not acceptable. Discusses packaging and marketing strategies.
New Age Food! New Age Consumers! With or without Technology Fix Please
Abstract Examines the role of organic and conventional farming in the supply food chain. In particular addresses whether organic and conventional farmers have different beliefs and values; do organic farmers′ beliefs and values constitute a barrier to the conversion of conventional farmers; are these organic beliefs and values antithetic to modern distribution systems and; do organic and conventional farmers have different views about the economics of organic farming?
Food Choice in a Retail Environment
The area of food retailing and consumers′ product preferences is focused on. Valuations in product and price attributes across product categories are investigated. A conceptual framework is developed for analysing food choice situations; product categories and product attributes are identified and measured; the importance of product attributes and the implications for retailers′ marketing mix strategies are assessed.
Introduction: An Environmentally Friendly Policy for Retailing Original
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HEALTH, DIET AND THE MARKETING OF FOOD AND DRINK - SOME THEORETICAL PROBLEMS
Abstract Many changes in food consumption trends have taken place in the UK over the last decade. A prime consideration has been the relationship between diet and health, with more consumers than ever expressing an interest in the nutritional profile of foods and the effects of various methods of food preparation and processing. The changes in household composition are also noted. Keywords Diet Food Health Marketing Nutrition Citation Daly, L. and Beharrell, B.
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