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Brian de Haaff on Muck Rack

Brian de Haaff

  • CEO, Aha! and Contributor, Inc.
Menlo Park
As seen in: Inc., LinkedIn, Medium, Business Insider, Forbes, HuffPost, CNBC, Entrepreneur, Chron, Flipboard, The Next Web and
CEO of Aha! — Seeker of business and wilderness adventure. Proud husband and dad. Author of Lovability. Follow me on LinkedIn.
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Articles

'Time saved' is the wrong way to talk about AI

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By Brian de Haaff
| aha.io
Time saved is easy to measure. But it tells us much less than whether AI helped us make a better decision or achieve a better outcome. | Photo by Jodi B Photography by Brian de Haaff Share on LinkedInShare on FacebookShare on Bluesky "Where did the time go?" It is a familiar question at the end of a dizzyingly busy day. Lately, there are many more opportunities to ask it. One task turns into the next before you have much time to think about the last one. By that measure, it was a productive day.
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A product manager's AI manifesto

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By Brian de Haaff
| aha.io
AI makes everything faster to produce. These eight principles are about making sure faster also means better. | Photo by Jodi B Photography by Brian de Haaff Share on LinkedInShare on FacebookShare on Bluesky We wrote down six values when Chris and I started Aha! in 2013. We did that to describe our core principles and as a way to help people who wanted to join the company decide if Aha! was right for them. We were not trying to be philosophical. Our goal was to be as direct as possible.
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Aha! Builder is now available — create prototypes and business applications with AI

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By Brian de Haaff
| aha.io
Aha! Builder is the PM coding tool to create trusted business applications using AI. by Brian de Haaff Share on LinkedInShare on FacebookShare on Bluesky I have had the great fortune to speak with hundreds of product leaders within the past few months. It has been one of my favorite periods over the last 13 years at Aha! These conversations reinforced a simple truth: Product managers are extraordinarily good at identifying what should exist.
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