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Articles by Brian Frederick
Layer-By-Layer Approach for Obtaining Highly Oriented Kaolin Platelets on Surfaces
Cite Jump to ExpandCollapse ArticleAugust 23, 2025 Layer-By-Layer Approach for Obtaining Highly Oriented Kaolin Platelets on Surfaces Click to copy article linkArticle link copied! Rihab Masmoudi Rihab Masmoudi Department of Chemistry, University of Maine, Orono 04469-5706, Maine, United States Frontier Institute for Research in Sensor Technologies, University of Maine, Orono 04469-5706, Maine, United States Brian G. Frederick Brian G.
Noncompete Agreements Once Again Under Attack in New Jersey | JD Supra
A pair of bills were introduced in the New Jersey Legislature seeking to ban or significantly restrict employers’ ability to enter into and enforce noncompete agreements. The proposed legislation (S4385 and S4386) seeks to place New Jersey among the states that have banned or dramatically restricted the enforcement of such agreements, including California, Colorado, Oklahoma, North Dakota and Minnesota.
What Are Entities In SEO And 6 Ways To Use Them
Entity optimization is an important part of any SEO strategy. In this piece, I’ll discuss entity SEO, how Google uses relevant entities and provide you with strategies for performing entity research and using them to your advantage. If you’re unfamiliar with the concept yet, that’s okay – you’re in the right place. Google’s adoption of semantic search tools via updates like BERT and MUM has drastically reshaped the world of SEO.
New Jersey Considers Restricting Use of Artificial Intelligence in the Hiring Process | JD Supra
As employers have increasingly used artificial intelligence (AI) and other Automated Employment Decision Tools (AEDTs) to assist human resource professionals and hiring managers in reviewing voluminous resumes, federal and state governmental authorities have become concerned that these tools are disproportionately screening out female and minority applicants.
EEOC Employee Demographic Data Collection Starts Soon: What Employers Should Know | JD Supra
The U.S. Equal Employment Opportunity Commission (EEOC) requires certain private employers and federal contractors to submit and certify reports concerning their workforce demographic data. This data collection, known as the 2022 EEO-1 Component 1 data collection, will open on Tuesday, Oct. 31, 2023, and the deadline for employers to submit their reports to the EEOC is Dec. 5, 2023.
Labor Day Blues Come Early in New Jersey – Amendments to State's Unemployment Compensation Law Impose New Reporting Requirements | JD Supra
New Jersey’s new amendments to its Unemployment Compensation Law, (UCL) which became effective July 31, 2023,[1] will impose significant and onerous reporting requirements on employers upon the separation of an employee and provide for enhanced penalties for noncompliance. The recent amendments to the UCL are reportedly designed to increase the state’s unemployment insurance system’s efficiency and expedite the payments of benefits, as well as to ensure a timely and transparent process.
How To Create A Customer Journey Map Original
A customer journey map creates a visual representation of how a user interacts with your product that can help you streamline the buyer’s journey SEJ STAFF Brian Frederick 38 seconds ago ⋅ 11 min read It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map.
55 Google Doodle Moments To Celebrate 25 Years Original
From Lego, Pac Man, SOPA, Keith Haring, Sir Isaac Newton, Alan Turing and more –we share the most notable Google Doodles from the last 25 years. SEJ STAFF Brian Frederick 29 seconds ago ⋅ 15 min read This year, the Google Doodle celebrates its 25 year anniversary – I wonder if there will be a Doodle to note the occasion? Now synonymous with the Google logo on the home page and in the SERP, who can imagine Google without the Doodle? What Is A Google Doodle?
Getty Images Sues Stability AI For Copyright Infringement Original
In a lawsuit filed on February 3 and made public on Monday, Getty Images alleged that artificial intelligence company Stability AI, Inc., infringed on the visual media company’s intellectual property. The suit, filed in a Delaware US District Court following a separate Getty lawsuit against Stability in the UK, accused the London-based generative AI company of copying more than 12 million photographs and associated captions and metadata without permission.
Email Marketing: An In-Depth Guide
Email has revolutionized the way people communicate. From facilitating remote work to monitoring bank balances, it has become an integral part of everyday life. It has also become a powerful tool for marketers. It has changed the way brands and customers interact with each other, providing incredible opportunities to target audiences at each stage of the buyer’s journey. In other words, when it comes to getting the most bang for your marketing buck, nothing matches the power of email.
Lead Generation: How To Get Started Original
Today’s consumers have an almost limitless amount of information at their fingertips. Podcasts, videos, blog posts, and social media – are just a few of the sources that can drive them toward one brand over another. If it’s your job to attract these potential customers, you know the struggles of generating high-quality leads.
Facebook Marketing: An In-Depth Guide For Beginners Original
The world’s most popular social media platform is a great way for brands to connect with their audience. Here’s what you need to know. SEJ STAFF Brian Frederick 18 seconds ago ⋅ 14 min read Every month, 2.98 billion people around the globe open up their laptops or smart devices and navigate their way to Facebook. That’s roughly a quarter of everyone in the world, visiting the same social media platform, every single day.
TikTok Staff Can Decide What Goes Viral
Advertisement TikTok confirms employees can manually boost videos' reach by using a "heating" button, bypassing the algorithm intended to drive the TikTok experience. SEJ STAFF Brian Frederick 7 seconds ago ⋅ 3 min read TikTok has confirmed employees can manually promote certain videos across the platform to ensure a specific number of video views.
Will ChatGPT Take Your Job?
ChatGPT has all the signs of being a technological game-changer. But will ChatGPT take your job? A chatbot powered by machine learning and vast amounts of data, it interacts with users in an incredibly realistic way. But this OpenAI-created model does much more than just carry on virtual conversations. It can generate content like poems or term papers, debug code, answer queries, and more. This is an exciting development.
Downloadable Content Strategy Template And How To Use It
Customize this content strategy template for a quick and easy way to elevate your content marketing. SEJ STAFF Brian Frederick 20 mins ago ⋅ 9 min read Content is the backbone of marketing. Whether it’s a blog post filled with keywords designed to help you climb search engine rankings, or a radio commercial intended to attract new leads, content is the touchpoint between your audience and your business.
Content Plan Template & How To Adapt It To Your Needs Original
Keeping your business top of mind for your targets calls for you to post content regularly. You must post the right things at the right time to make the biggest impact. Your posting schedule must be consistent with your marketing efforts, with a focus on your strategic needs and projected outcomes. In other words, you need a content plan. But what is that? Is it the same thing as a content strategy? What type of information needs to be included? And what separates a good content plan from a bad one?
6 Ways SEO Pros Are Using ChatGPT Right Now
New AI-powered chatbot shows great potential for revolutionizing search engine optimization. Here are some ways it's already being used. SEJ STAFF Brian Frederick 31 seconds ago ⋅ 9 min read Watch out, Google. There’s a new player on the search engine scene. Sure, you’ve heard this before, but this time it’s serious. ChatGPT (Generative Pre-trained Transformer) is a large learning model focusing on language.
The Top 100 Social Media Influencers Worldwide Original
Advertisement Influencer marketing is a great way to boost your brand. From fashion to fitness, watch out for these top social media influencers worldwide. SEJ STAFF Brian Frederick 29 mins ago ⋅ 9 min read Influencers have a huge footprint online. Even small influencers with a few thousand followers can provide brands with key opportunities to reach engaged audiences. It’s also valuable to research how successful influencers interact with their fans and grow their communities.
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How To Create A Social Media Strategy In 9 Steps Original
It may sound like hyperbole, but few things have changed the world as much as social media. Sure, the wheel, gunpowder, and the airplane played important roles in shaping the course of history, but did any of them allow you to chat with your friend on the other side of the world in real-time Facebook Messenger? Or easily share photos of your sister’s birthday party with your cousins via Instagram? And none of them gave you the opportunity to interact with celebrities as Twitter does.
Instagram Marketing: An In-Depth Gui Original
Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers. SEJ STAFF Brian Frederick 13 seconds ago ⋅ 9 min read Does your brand have a presence on Instagram? It should. The social media site has more than 2 billion monthly users. That’s billion, with a “b.” And 90% of those people are following at least one business on the app.
Snapchat Marketing: An In-Depth Guide Original
Social media marketing is all about location. If your target audience is on a platform, then you should be too. And if you’re going after a younger demographic that means Snapchat. Snapchat is the sixth largest social media network, it’s also one of the most misunderstood by marketers. So, if you’re panicking right now about missing the boat on this platform, you’re not alone and you’re not old – you just need a quick primer.
9 Examples of Highly Shareable Content
Unlike most forms of customer outreach and branding, it creates an opportunity to initiate and maintain a conversation with your targets. This, in turn, lets you speak directly to them, address their needs, and explain why you offer the best solution. But to get this started, you have to have the type of content that will first get their attention and then encourage interactions. And for maximum exposure, you want something they’ll share.
Meta Focused On Safety, Security in 2022 Original
Meta implemented several new programs and features in 2022 designed to improve safety and security on its platforms, the company announced in an end-of-year recap news release. In the past year, the Facebook and Instagram parent company continued to emphasize initiatives designed to eliminate covert influence operations and spyware and identify bugs.
Google Analytics 4 Rolling Out Built-In Landing Page Report
Google Analytics 4 (GA4) is rolling out built-in functionality that allows users to generate landing reports. Used to determine the effectiveness of landing pages, these reports collect data about visits to a site, allowing webmasters to test and optimize their landing pages. Officially released in mid-October 2020, GA4 is the replacement for Universal Analytics (UA), which is being sunsetted in July 2023.
A Marketing Calendar Template To Plan Your Content For 2023 Original
A free marketing calendar template to copy and use with all holiday and notable dates in 2023 you need for planning content. SEJ STAFF Brian Frederick December 15, 2022 ⋅ 19 min read The days have grown shorter, and the weather has grown colder, which can only mean one thing: The end of the year is upon us. How did you do in 2022? Did you hit all your professional goals? Or did you fall short in some areas?
Email Marketing For Small Businesses: A Guide To Getting Started
Most forms of marketing are expensive. Direct mailers can cost up to $1 per target, while billboards could run you $14,000 apiece in major cities. And television commercials can run into the millions, once you include the cost of production and placement. Let’s face it: most small businesses can’t afford that. But what if there was a way to reach your desired audience for much less – perhaps as little as $9 a month? You don’t need a fairy godmother.
17 Types Of Content Marketing You Can Use
There are many different types of content you can use to promote your brand and find new customers. Here's a look at some of the more common types. SEJ STAFF Brian Frederick December 7, 2022 ⋅ 15 min read For marketers, content is still king. It provides value to your targets, helps establish you as an expert in your field, drives traffic, and tells search engines why your website should be ranked highly. But what’s the best type of content?
Social Media Logos: How To Use & Where To Download Them
Social icons are a good way to connect with your audience and increase your followers, but they have specific guidelines that must be followed. SEJ STAFF Brian Frederick 5 seconds ago ⋅ 9 min read Social media is a ubiquitous part of the modern digital experience. Even those holdouts who insist they don’t need a Facebook, TikTok, or Twitter account are still endlessly subjected to it in the form of linked posts, articles, and references.
YouTube Testing In-App Shopping In Shorts
YouTube is adding new shopping features to its short-form video platform, according to a story first reported by the Financial Times. Adopting a model similar to that of social media rivals TikTok and Instagram, Shorts will allow users to make purchases as they scroll through their feeds. Expected to roll out sometime next year for users in the U.S., Canada, Australia, Brazil, and India, creators will receive a 45% share of ad revenue once the program launches.
Google Settles Location-Tracking Case For $391.5 Million
Google agrees to pay $391.5 million in a settlement with 40 states over a lawsuit involving the search engine company’s tracking of users’ locations. The result of work by a coalition of state attorneys general, this is the largest-ever attorney general-led consumer privacy settlement. A 2018 story by the Associated Press initiated the lawsuit.
YouTube Shorts Now Available On TV
YouTube Shorts are now available in a television-optimized format, the company announced today via a blog post. Owners of Android TVs or Google TVs will now be able to view short-form videos via the YouTube app. Before this release, there was no convenient way for viewers to watch vertical videos in landscape orientation.
7 Steps To Boost Your Site’s Crawlability And Indexability
Keywords and content may be the twin pillars upon which most search engine optimization strategies are built, but they’re far from the only ones that matter. Less commonly discussed but equally important – not just to users but to search bots – is your website’s discoverability. There are roughly 50 billion webpages on 1.93 billion websites on the internet. This is far too many for any human team to explore, so these bots, also called spiders, perform a significant role.
Substack Sets Its Sights On Twitter With New Chat Feature
Substack has launched Substack Chat, a discussion feature allowing authors to communicate with their audiences directly via a mobile app. This move positions Substack as a direct competitor to Twitter, which is experiencing turmoil in the wake of Elon Musk’s acquisition and subsequent firing of top executives. The release of Substack Chat comes just days after the company began openly targeting Twitter users.
Google Pulls The Plug On Hangouts
According to a statement from the company, Google has finally ended Hangouts for good. The app, which has been Google’s primary messaging platform since 2013, will redirect users to Google Chat. A text, video, and voice chat app built into Gmail, Hangouts has been sunsetted since July, when the Chrome extension and mobile apps in Google Play and the Apple App Store were removed. The messaging web app, which had been the lone Hangouts offering still available to users, was retired today.
AI Allows You To Talk With Virtual Versions Of Deceased Loved Ones
It may sound like something out of a “Black Mirror” episode. Still, advances in artificial intelligence (AI) now allow people to interact and hold conversations with loved ones from beyond the grave. Several companies, including California-based HereAfterAI, are using technology similar to that which powers AI chatbots and voice assistants to create virtual versions of actual humans.
Backlinks: What They Are And How To Get Them
Your website needs traffic – the more, the better. And to do that, you need to be ranked highly in search engine results. How do you do that? With search engine optimization, of course. So what happens after you’ve gone through your content, added keywords, and beefed up your technical SEO, and you’re still not ranking how you want? What do you do then? There’s one key area you need to focus on: building backlinks. But how do you do that? And what are backlinks, anyway? Are all backlinks good backlinks?
TikTok Update Will Restrict Live Streaming To Adult Hosts
In a move intended to improve safety for underaged users, TikTok is updating its livestreaming functionality to restrict hosting to users aged 18 or over, according to a release on its website. TikTok says in the release: The policy, which will go into effect November 23, raises the minimum age for hosting a Live broadcast from 16 to 18. This is billed as an extension of the video-sharing platform’s Content Levels, which is intended to protect underaged users from threats of sexual exploitation.
Google Launching Passkey Support for Android, Chrome
As early adopters, Google Play Services Beta and Chrome Canary members now have access to passkey functionality, according to a post on the Android Developers Blog. The feature, which will roll out to all users “later this year,” will automatically enter saved passwords when a user’s credentials are verified.
TikTok Planning On Opening Warehouses In U.S.
More than a dozen recent LinkedIn Jobs postings suggest social media platform TikTok is getting into the warehouse and logistics business. According to the listings, which were first notified by Axios, the Chinese-owned company is reportedly looking into building “global fulfillment centers” and seeking employees for locations in both Seattle and Los Angeles.
Google Cloud Rebrands Data Studio As "Looker Studio"
Google has unified all its business intelligence tools under the Looker brand, it announced at Cloud Next 2022, its virtual user’s conference. Looker will now be the face of all existing Google Cloud data analytics programs. These programs will be included in the Looker Suite and bear the Looker name. For example, Data Studio is now Looker Studio.
YouTube Launches @username Handles To Help Drive Traffic
YouTube has a new way for users to find and engage with content creators directly by tagging their handles. Announced via the video-sharing platform’s News and Events page, it allows channels to use unique identifiers with the @username format. These handles will appear, in comments, video descriptions, and on channel pages, among other places, allowing users to quickly tag others.
Google Sunsetting Assistant Driving Mode Dashboard
Google will shut down its Assistant Driving Mode Dashboard on November 21, according to a report by 9to5Google. Initially announced at I/O 2019 as a replacement for Android Auto, which was discontinued last year, the dashboard was designed to provide users with some of their smartphone’s functionality while driving. By discontinuing Assistant Driving Mode, Google no longer has a direct successor to Android Auto.
Google Settles Consumer Privacy Lawsuit For $85 Million
Google parent company Alphabet Inc. will pay $85 million to end a consumer privacy lawsuit filed by the state of Arizona. The suit, which was filed in May 2020, alleged the search engine violated the state’s Consumer Fraud Act and misled internet users about its use of location data and data collection practices. It accused Google of continuing to track user location without consent in order to increase ad revenue, even after users had turned off location history in settings.
Click Bots and Fake Traffic Cost Online Advertisers $35 Billion
The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots to “click” them and game the system. An open secret, this problem is much more widespread than many digital marketers might assume, with some estimates claiming fake users make up almost 40% of all web traffic. PPC Fraud is Big Business A study by the University of Baltimore estimated ad fraud costs businesses $35 billion globally in 2020 alone.
Meta Institutes Hiring Freeze, Budget Cuts, Corporate Restructuring
Social media company Meta is instituting a hiring freeze and warning employees about further restructuring and downsizing. The announcement came from CEO Mark Zuckerberg on an internal all-hands call, Bloomberg reported. The company, which owns Facebook, Instagram, and Whatsapp, will reportedly be slashing budgets across most teams. This announcement comes just one week after the Wall Street Journal reported certain Meta employees have been told to find new roles in the company or face downsizing.
Google Announces More Personalized Search Results at Search On Event
Google will now show users whether the results of search queries are personalized or not, the search engine giant announced via its blog. In February 2021, the Mountain View, California-based search engine added an “About this result” section to provide users with more context of the results of search queries. Initially, this only included details about the source website. Over time, it expanded this to include additional information about what it took into account to deliver these results.
Adobe Buys Figma For $20 Billion
In an announcement timed to coincide with its quarterly earnings report, Adobe reported via press release it was going to buy the online collaborative design software company Figma. The deal, which is reportedly worth $20 billion in cash and stock, will expand Adobe’s collaboration-focused offerings as it seeks to capture market share in the remote/hybrid work era.
Google Adds New HTTPS Report to Search Console
Google has announced it will begin rolling out a new HTTPS report in Search Console.The announcement came via Google’s Search Central Blog and indicated the search engine expects the launch process to take a few months. “One of the common requests we heard from you was to provide more information regarding the HTTPS status of the site and make it easier to understand which pages are not served over HTTPS, and why not,” Google said in the blog.
Web Push Coming to iOS
WebKit’s message alert service Web Push will soon be supported by WebKit for users of Apple devices, according to a tweet from Jen Simmons, a member of the Safari and Webkit web developer experience team. Web Push is an opt-in notification service, which will require it to ask users for permission before sending notifications. No exact date was given for the release on macOS Ventura. It will be available for all users, with no Apple Developer Program membership required.
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