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Brian Pasch on Muck Rack

Brian Pasch

Boca Raton
As seen in: LinkedIn, Longview News-Journal, CBT Automotive Network, Digital Dealer, AutoSuccess Magazine
Founder of the Pasch Group, Conference Speaker, Automotive Marketing Trainer, and author of nine books on automotive marketing strategy.
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Articles

Next-Gen Automotive First-Party Data Management

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By Brian Pasch
| AutoSuccess Magazine Verified
Skip to content Main Navigation Social Connect Resources Our Brand Family Published: Let me take a few minutes to summarize the momentum behind automotive first-party data management over the past three years. With the advent of Customer Data Platforms (CDPs) in automotive retail, several companies have come forward to help dealers organize, clean, segment and activate their first-party data.
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Why marketing automation and a customer data platform (CDP) are the perfect pair

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By Brian Pasch
| CBT Automotive Network
ShowsAuto Marketing NowInterviews Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues his original series exploring customer data platforms (CDPs). In this episode, Pasch explores the various activation routes available to organizations with a CDP.
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VISTADASH WINS 2023 AWA AWARD

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By Brian Pasch
| Longview News-Journal Verified
GRAPEVINE, Texas, /PRNewswire/ -- Brian Pasch, author and industry leader in automotive marketing strategies, online dealer education, marketing analytics, and digital retailing is pleased to announce Vistadash as a winner of the 2023 AWA Award in the Business Intelligence Tools category. Vistadash Wins 2023 AWA Award "This product is near and dear to my heart," says Pasch.
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