The ingredients you use in baked goods matter, and there's arguably no bakery staple that's more popular than cake. Most people have enjoyed their fair share of slices of cake in their lives, so everyone knows that the quality can vary quite a bit. Reasonable minds may differ, but let's be honest, the best kinds of cake are flavorful and moist. If your recipe isn't living up to this gold standard, it might be time to take a look at what ingredients you're using.