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Articles by Brian Walker
Chatbots: Consumers growing weary of customer service tactics
These programs have long been promoted as efficient tools that save time and money while resolving repetitive issues. A recent report from Business Insider highlighted the disadvantages of these programs and the potential ramifications for retailers that rely on them. Surveys reveal that many customers prefer to avoid interacting with artificial intelligence (AI) for customer service, fearing it will complicate reaching a human representative or provide incorrect answers.
Hi & Lois - September 6, 2024 - Editor and Publisher
Latest E&P Exclusive Reporting In the current news industry environment, legacy newspapers face two future scenarios. First, they continue to operate with their decades-old business models and experience declining revenue and fewer print days, eventually closing and creating news deserts. Second, they are acquired by new owners with a 21st-century entrepreneurial spirit to build a stronger bond with their communities.
Hi & Lois - August 5, 2024 - Editor and Publisher
Latest E&P Exclusive Reporting Topline findings from the January 2024 Pew Research Center survey and report, “Americans’ Changing Relationship with Local News,” reveal some challenging trends for local news outlets. This was seriously a no-win situation for everyone involved. The NABJ caused a large rift in their membership — with some members calling for a new association — and did nothing to help its female members feel safe and supported.
Rediscovering Sierra-at-Tahoe - Tahoe Quarterly
Nate Riffle rips turns through a burn zone near Sierra-at-Tahoe’s Grandview Express chair Rediscovering Sierra-at-Tahoe Posted at 02:30h in Fall 2023, Outdoors The last sweeping left-hand turn on Sierra-at-Tahoe Road as the ski resort comes into view is often where the impacts of the Caldor Fire hit home for visitors.
5 Ways to Prepare for the Holiday E-Commerce Season Ahead
The evolution of holiday e-commerce these past few years has been fascinating to watch. From the height of pandemic impacts in 2020 to significant supply chain disruptions in 2021, retailers have been forced to adapt to continued disruptions ahead of their busiest buying season. This year is no different.
How to Capture Holiday E-Commerce Growth Despite Economic Uncertainty
By Brian Walker, Chief Strategy Officer, Bloomreach The call for consumers to begin their shopping early was a consistent refrain during the last holiday season. With limited inventory, retailers made the message clear: “shop early or it may be gone.” As we approach the coming holiday season, calls to shop early still remain, but now, they’re driven by different concerns.
Bring Multiplayer AR Alive with Interactive Physics
By Brian Walker, Technology Director, GROW As augmented reality experiences have become more mainstream, they have also become more and more robust, looking and feeling realistic. But until recently, they have been largely confined to a single-user experience. Improved model rendering, lighting effects, and animation techniques have allowed these experiences to show users a whole new augmented world through the windows of their phones.
The blossoming relationship between marketing and customer engagement
It’s clear to those of us who live at the intersection of technology and customer relationships that customers have radically changed the way they interact with brands. Traditional CRM tools are no longer sufficient because it’s not about managing customer relationships anymore—it’s about creating and optimizing engagement across a vast range of digital touchpoints. For marketers, the upsides of the new customer journey are huge, but so are the challenges.
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