Brian Costa on Muck Rack

Brian Costa

  • Editorial Lead, Global Brand Marketing, Salesforce
New York
As seen in: The Wall Street Journal, Yahoo Finance, MarketWatch, Miami Herald, NJ.com, The Star-Ledger, Morningstar, Kansas City Star, The New Stack, The GW Hatchet
Editorial Lead, Global Brand Marketing @Salesforce. Proud @WSJ alum.
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Articles

Will Generative AI Be Used for Good? Kumail Nanjiani Says That’s Up to You

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By Brian Costa
| salesforce.com
The Trailblazer’s view Generative AI is the talk of Silicon Valley. But to a former star of “Silicon Valley,” it’s also concerning. Kumail Nanjiani, who played a developer on the hit HBO show, said it will be essential for companies to use the emerging technology with ethics in mind. “The ultimate question that I think tech doesn’t ask itself enough is, ‘Is it helping people?
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Machine Learning with Finance Data (Forex) in R, H2O and MinIO

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By Brian Costa
| min.io
Forex (Foreign exchange) offers a wealth of data and opportunities to apply machine learning. In this tutorial, I will use R, H2O, and MinIO to build a very simple statistical arbitrage model using foreign exchange (Forex) data. I’m using TraderMade as the source for the forex data. You can read more about TraderMade’s forex feed in How to Import Forex Data in R. I began by signing up for a free account and getting an api_key. Free accounts have limitations but will work well for this tutorial.
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You need just one hour to start building trust in the workplace

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By Brian Costa, Monica Langley, Carolyn Warsham, Judith Platz
| salesforce.com
With trust in government and the media gradually eroding, business leaders have a vacuum to fill. For the first time in decades, the global business community has an opportunity to lead through unstable times. But record turnover — 88% of executives report higher than normal turnover, according to PwC — suggests there may be more work to be done to build trust in the workplace.
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