Though he’s a native-born Chicagoan, my 8-month-old son’s middle name is Detroit. My wife and I figured if he became a rock star, he could just drop his guttural Slavic surname, and he’d have the perfect pseudonym: Grayson Detroit. We also figured once he got past the elementary school teases, future lovers would be smitten by the cool moniker. At its most basic, the name is a reminder of where he came from—or, more precisely, where I grew up.
Seems like these days, every mediocre bar pretends to be something it’s not. You know the places: a modern-day speakeasy with no sign, a forties lounge with swing music or a sixties spot with highballs. Even when it’s done right, there’s something vaguely fake about the whole endeavor, like an Irish pub in a mall filled with manufactured antiques. You get the feeling about what it’s trying to be, but it’s not the real thing.
Mario’s Italian Lemonade. Or “the summer combo,” Mario’s and Al’s Italian Beef devoured on a picnic bench at Al’s across the street. Watching the entire melting pot of America dancing under the stars to live music at Summer Dance. Taking the free salsa or tango lessons and clumsily joining in. An early summer afternoon after classes at the University of Chicago heading to Wrigley Field, still owned by the Wrigleys, where we could bring our own beer in as long as it was in a plastic cooler.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".