Brian Reich on Muck Rack

Brian Reich

New York
Covers:  behavior change, future of media, sports and casual fans, social good, politics, innovation, digital strategy
Doesn't Cover: software, hardware, apps
I think, write, and help people be strategic. Author of #TheImaginationGap #ShiftandReset, #MediaRules. Photographer. Media junkie. Sports fan.

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Brian Reich’s Biography

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Brian Reich is a writer, thinker and strategist for CEOs, CMOs and other leadership at global brands, non-profit organizations, media companies, startups and political/advocacy organizations.

Brian is the author of two books: Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society (Wiley, 2011) and Media Rules!: Mastering Today’s Technology to Connect with and Keep Your Audience (Wiley, 2007). He speaks regularly to corporations, associations, and universities around th…

What was your first job as a journalist?

Every job, to one degree or another, has been about creating media, providing context - so probably my first political campaign.

Have you ever used a typewriter?

Absolutely - I love the sound, the style. I don't use them very often anymore, but I have a fondness for sure.

How is social media changing news?

More access to information, but it also creates a greater need to use your brain, organize things, make sense of the complexity.

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Contact Brian, search articles and posts on X, monitor coverage, and track replies from one place.

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