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Articles by Brightfield Group
Brightfield Group Launches Cannabis Industry's First Brand Health Platform Original
, /PRNewswire/ -- Brightfield Group, the leading SaaS platform providing consumer insights and market intelligence for Cannabis, CBD, and the emerging wellness industries, today announced the launch of its Cannabis Brand Health Platform.
Shrinking the Gender Gap in CBD Mental Health Research
With a year like 2020, it’s little wonder that people are turning to cannabidiol (CBD), known for its calming effects, at higher rates to help with their anxiety surrounding Covid-19. Thirty-nine percent of CBD users recently reported that they were using CBD products more as a result of the pandemic, according to a survey from the Brightfield Group.
Opportunities In Hemp-Derived CBD
By Virginia Lee, Brightfield Group 04.03.20 To allay consumer confusion surrounding CBD, hemp and marijuana, CBD companies have been actively explaining the difference between hemp and marijuana as well as the difference between CBD and THC (tetrahydrocannabinol). Hemp and marijuana are related in that they are both strains of the Cannabis sativa plant species. However, hemp is grown for industrial uses such as food, fiber or CBD, and is defined as plant Cannabis sativa L.
Opportunities in Hemp-Derived CBD
By Virginia Lee, Brightfield Group 04.03.20 To allay consumer confusion surrounding CBD, hemp and marijuana, CBD companies have been actively explaining the difference between hemp and marijuana as well as the difference between CBD and THC (tetrahydrocannabinol). Hemp and marijuana are related in that they are both strains of the Cannabis sativa plant species. However, hemp is grown for industrial uses such as food, fiber or CBD, and is defined as plant Cannabis sativa L.
Opportunities in Hemp-Derived CBD
By Virginia Lee, Brightfield Group 04.02.20 To allay consumer confusion surrounding CBD, hemp and marijuana, CBD companies have been actively explaining the difference between hemp and marijuana as well as the difference between CBD and THC (tetrahydrocannabinol). Hemp and marijuana are related in that they are both strains of the Cannabis sativa plant species. However, hemp is grown for industrial uses such as food, fiber or CBD, and is defined as plant Cannabis sativa L.
Sizing up the CBD marketplace
INSIGHTS AND PERSPECTIVES BY Brightfield Group August 29, 2019 Get all the latest industry news in your inbox. This year is shaping up to be a massive one for CBD, with sales reaching nearly $5 billion in the industry by end of year — an increase of more than 700% compared with 2018. By 2023, Brightfield Group estimates that the total U.S. CBD market could hit $24 billion. Historically, online sales have been the primary distribution channel for the CBD market.
Projections: Pet CBD Marches Toward the Mainstream
William Tomlinson (left), Brook Eagle (middle), Andy D’Amico (right) Photos by Lisa Stone When visitors step into Pacific Reserve, a one-word reaction often follows: Wow. The crop in its cathedral-like Monterey County, California, greenhouse has that effect. Once the senses regroup, the hum of activity surfaces.
Key Reasons the CBD Market Will Keep Growing
From pharmaceuticals to ingestibles, a prominent research firm quantifies the recent ascent of the CBD consumer phenomenon The U.S. CBD market will grow more than seven-fold this year because the 2018 Farm Bill legalized hemp-derived versions of the chemical compound. The legislation has created a whole new legal CBD market, and consumers of all stripes are already snapping up CBD-related products.
Spotlight: Canada’s New Adult-Use Market
Photos by Jacob Kepler Dr. Andrea Small-Howard, co-founder and chief science officer of Nevada-based GB Sciences, wants to redefine what is understood and expected of today’s medical cannabis industry. She doesn’t consider GB Sciences to be a “medical cannabis” producer in any traditional sense.
Fast Stats
Cannabis Business Times March 2019 Departments - Departments March 6, 2019 z_wei | iStockPhoto Departments - From the Editor Cannabis Business Times has always worked to bring lessons from mainstream agriculture and academia to you, based on two premises: not reinventing the wheel (after all, cannabis is an agricultural crop and, as such, will eventually be commoditized) and bringing in proven, researched insights from those with significant horticulture backgrounds, including university...
Fast Stats
Photos by Jake Gravbrot Sometimes in life, it is the little things that make the biggest difference, the simple things that provide the most satisfaction. Just ask Alex Cooley. Cooley is the co-founder of the cannabis cultivation company Solstice in Seattle, Wash. In 2014, Solstice finished construction of a state-of-the-art, indoor production facility, complete with new LED technology, a hydrocarbon extraction lab and remote access to grow room controls. It was a technophile’s dream.
10 Questions With Alex Cooley & Max Salinger of Solstice
Cannabis Business Times January 2019 Departments - Upfront | 10 Questions The brain power behind Seattle-based Solstice shares secrets to the company’s years-long success. January 3, 2019 Scott Guthrie Photos by Jake Gravbrot Sometimes in life, it is the little things that make the biggest difference, the simple things that provide the most satisfaction. Just ask Alex Cooley. Cooley is the co-founder of the cannabis cultivation company Solstice in Seattle, Wash.
Spotlight: Hot Hemp-CBD Products of 2019
Cannabis Business Times January 2019 Spotlight: Hot Hemp-CBD Products of 2019 Departments - Upfront | Sales Trends CBD is infused in everything from sparkling water to vape pens and bug spray. As interest grows and dollars flow into the market—which is projected to have reached $591 million in 2018 and skyrocket with legalization—the question on everyone’s lips is: What’s the next big thing?
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