Brooke Auxier

Many Gen Zs and Millennials are already trying out virtual experiences. Around 40% have used VR technology in some way—from gaming to attending a concert or sporting event, or for work or school. This aligns with our findings around VR headset ownership: About 40% of Gen Z and Millennial respondents say they have a smartphone-based VR headset or a stand-alone VR headset in their homes.

The sports and media and entertainment industries are both faced with the challenge of engaging more deeply with fans—especially those in the Generation Z cohort—and creating experiences that keep consumers coming back for more. To explore these considerations in detail, Deloitte’s industry leaders recently discussed their perspectives and outlooks for the sports and media and entertainment industries in 2023.

Of course, a hit TV show or movie can also ignite renewed passion for a song or video game.10 Digital media has been growing more interconnected—and interdependent. Not only do people move across TV and movies, social media videos, and video games, so does content, IP, and franchises. More than half of younger generations decided to play a specific video game after watching a specific TV show or movie, and around 60% wish more of their favorite movies and TV shows also had video game experiences.