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Articles by Brooklyn Esposito
Education and Affirmation in Marketing to Reinforce Revenue
Education and affirmation play tremendous roles in sourcing more reluctant individuals as new members or clients of your fitness business. Despite the strength of your business’s brand, messaging across the industry is not targeted enough to people who lack the level of self-efficacy to act on their health goals. Or to individuals who are considering change but still researching fitness brands, products and services.
Become a Membership Motivator with Myzone
Meredith Rosson, the assistant general manager of Cooper Fitness Center, shares how to be a membership motivator and create connection with Myzone. I never thought I would be the type of person who would find fulfillment in my workouts from an extrinsic motivator. But after a couple of years using a Myzone heart rate tracking belt, Myzone has my number. The functionality of this tool to create community, connection and ultimately conversions, is of value to any club operator.
Succession Planning: Scary but Necessary for Business Existence
Brooklyn Esposito addresses why succession planning is necessary for your business and team, and how you can get started today. Take a moment and decide, right now, who would you appoint to lead your fitness business if you could not return to your role as an owner tomorrow? Would it be an executive, partner, co-founder or silent investor? Or would it be the most tenured employee, no matter their job title? As fitness industry leaders, we love talking about leadership best practices.
Virtual Events and Outdoor Fitness: Register
Brittany Howard October 30, 2020 Successful Strategies for Shaping Your Future – Virtual Events and Outdoor Fitness When: November 4 at 2:00 p.m. ET In partnership with IHRSA, REX Roundtables and Club Solutions Magazine, we bring to you a weekly virtual roundtable series aimed at helping you navigate through the COVID-19 crisis.
The Corporate Wellness Gap: How Health Clubs Can Fill It
Brooklyn Esposito explains the corporate wellness gap and how health clubs can fill it by providing an avenue for employees to find support, encouragement and fitness instruction within clubs. What does your gym or health club succeed most at? The answer is changing lives. Our most meaningful impact is showing people who do not like, or are afraid, to exercise that they can be successful in reaching their fitness goals.
Personal Training in a Pandemic
Vivian Griggs September 1, 2020 The fitness industry has changed dramatically, and no area more so than personal training. Everyone is scrambling to rethink how business is conducted. How do you effectively train a client when you can’t get closer than six feet? It may not even be in person; how do you train them via the internet? The overwhelming consensus for success during these strange times is to be flexible and proactive.
Club Solutions Magazine September 2020
Brooklyn Esposito September 1, 2020 What kind of emotions and feelings does your fitness business brand elicit from employees, members and the outlying community? When you think about your fitness business and the brand you created, what is its impact on the people you serve? A brand is so much more than a mission statement, logo or company mantra. It is the identity of your business. As a result, every action you take — especially in 2020 — needs to reinforce the value of that brand.
Employee Wellness is More Important Than Ever
As the strategic relations coordinator for City Fitness Philadelphia, I have several compelling reasons companies should invest in employee wellness. While each reason suits a company differently, the coronavirus crisis has shed light on the need for companies to fully invest in the health of employees.
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