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Articles by Bryan Gildenberg
An ‘emerging market’ mindset can spur U.S. growth
By Bryan Gildenberg Global strategy has for decades loosely segmented the world into “developed” and “emerging” markets, and growth strategy in the 21st century has often been a story of maximizing profits from developed markets to fuel growth in emerging ones. Today most global companies have realized the limitations of this approach, as the U.S. remains a market that grows much faster than other “high income/capita” markets (a better phrase than “developed”).
Retail media networks: Grasping the opportunity - CDR – Chain Drug Review
The retail media ecosystem continues to grow — with eMarketer estimating it at about $60 billion in 2024, growing to almost $110 billion by 2027. The overwhelming percentage of this revenue comes from Amazon today, and a large degree of that is digital search. The bulk of the remainder goes through mass and grocery retailers like Walmart (Walmart Connect), Target (Roundel) and Kroger’s Precision Marketing.
Building a Midwest Beverage Business with Top Note's Mary Pellettieri on Apple Podcasts
The CPG Guys are joined in this episode by Mary Pellettieri, co-founder and CEO of La Pavia Beverage Inc., maker of the Top Note Tonics brand of mid-calorie soft drinks and mixers. This episode is sponsored by the Cornell Johnson Graduate School of Management "Omnichannel Leadership Program" which is taking place June 10-13, 2024 at Cornell Tech in New York City.
Surprise: Inflation has elevated the high end’s allure - CDR – Chain Drug Review
“There’s a crack in everything — that’s how the light gets in” — Leonard Cohen The last three years have witnessed a dramatic and to some degree unprecedented (and therefore unmodel-able) shift in shopping behavior.
Omnichannel Digital Leadership with Ahold Delhaize's Tonya Herring on Apple Podcasts
It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode one for the cpg guys women’s month 2023. We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at contact@cpgguys.com to learn more and take advantage of what NextUp has to offer.
How Retail Media is Disrupting Marketing Structures with WARC’s Gregory Grudzinski on Apple Podcasts
The CPG Guys are joined in this episode by Gregory Grudzinski, Head of Content for WARC Digital Commerce, an Ascential Company that has been helping marketers and strategists Make it “WARC” since 1985.
Bringing together two different joint business plans - CDR – Chain Drug Review
There is a massive conversation in the retail industry today about “integrated joint business planning” as retail and media converge. In reality, retail as media means there are two different business plans that bend in different directions that need to come together — the joint media plan and the joint business plan (JBP).
Winner Sells All with Jason Del Rey on Apple Podcasts
Bryan is joined by guest co-host Andrea K. Leigh of Allume Group as they speak with autor Jason Del Rey about his new book "Winner Sells All:Amazon, Walmart, and the Battle for Our Wallets" This episode is sponsored by GoSpotCheck by Form – the leading provider of mobile market execution software.
Retail media: A framework for an integrated plan - CDR – Chain Drug Review
No topic in the world can get more lost in misunderstood jargon than when media team and customer teams for a supplier try to work together on a joint business plan. Acronyms abound in both functions and (candidly) too often different sides of this conversation try to set the agenda by making the work they do seem more analytic or advanced than it actually is by obscuring it in technical vocabulary and acronyms.
Spirited Personalization with DIAGEO's Gina O'Halloran & Aki's Risa Crandall on Apple Podcasts
The CPG Guys, PVSB and Sri are joined in this episode by Gina O'Halloran, U.S. Media director at DIAGEO, a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry & Risa Crandall, SVP CPG + Bev Alc Strategy + Sales at Aki Technologies, an Inmar Intelligence company, empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising.
Learn the motivations behind the buying process - CDR – Chain Drug Review
Earlier this summer Omnicom’s Media and Commerce teams (OMD and OCG) published our second annual Future of Commerce report — looking at the consumer, shopper and media/marketing dynamics shaping the future of digital and physical shopping.
Through a Commerce Lens: Predictions for 2022 and Beyond
Read what Bryan Gildenberg, SVP of Commerce at OCG, sees as the most important commerce technologies to emerge from this year’s CES show and the implications it has on future trends. Well, CES 2022 (Consumer Electronic Show), was certainly interesting – having never been before I have nothing to benchmark it against but was great to connect with old friends and new! Earlier this month we posted a three-part series of thoughts on what I saw there through a decidedly retail and commerce lens.
Shopper Marketing in an Age of Confluence
By Bryan Gildenberg, Omnicom Commerce Group - 01/25/2021 Get great content like this right in your inbox. Subscribe We’re Going to Need a Better Boat Seafaring explorers have always feared where two massive bodies of water come together (like Cape Horn). Today, shopper marketers and their agency partners find themselves involuntarily navigating these treacherous seas as two “money oceans” – retail/trade (below the line) and media (above the line) – converge.
What the Retail Industry Can Learn From Gap’s CMO Stepping Down
The Gap announced Wednesday that chief marketing officer Alegra O’Hare was stepping down in the wake of a bumpy 2019 that also saw the resignation of CEO Art Peck. At first glance, there may be little to learn from a recently hired CMO leaving when the CEO who hired them departs. These sorts of executive transitions are common, particularly for a struggling company.
Takeaways From Alegra O'Hare's Departure From Gap
Head to the Retail Media Summit—on November 2 at the Mall of America, MN—to find out how RMNs can work for you by delivering first-party data from customers close to the point of purchase. Register. The Gap announced Wednesday that chief marketing officer Alegra O’Hare was stepping down in the wake of a bumpy 2019 that also saw the resignation of CEO Art Peck. At first glance, there may be little to learn from a recently hired CMO leaving when the CEO who hired them departs.
What’s In Store? The Future of Large-Box Retail as the New Town Center
As it becomes less important for consumers to be present at a physical location to shop, retailers will look to multi-purpose real estate development, similar to Walmart’s recent move to turn land adjacent to their stores into “town center” concepts.
What’s In Store? The Future of Large-Box Retail as the New Town Center
STORE SPACES BY Bryan Gildenberg March 28, 2019 Get all the latest industry news in your inbox. As it becomes less important for consumers to be present at a physical location to shop, retailers will look to multi-purpose real estate development, similar to Walmart’s recent move to turn land adjacent to their stores into “town center” concepts.
The Future Shopper: How changing shopper attitudes and technology are re-shaping retail
WARC subscribers can sign in to keep reading Not a subscriber? WARC helps you to plan, create and deliver more effective marketing Prove your case and back-up your idea Get expert guidance on strategic challenges Tackle current and emerging marketing themes We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients.
PillPack buy shows Amazon's outcome-first approach - CDR – Chain Drug Review
NEW YORK — A year after announcing it was acquiring Whole Foods Market, Amazon.com made a splash again, this time in the health care sector. On June 28, Amazon entered into an agreement to buy PillPack, an online pharmacy that offers presorted doses of medications and home delivery, for an estimated $1 billion.
A look ahead at tomorrow’s perfect shopper interaction
Much has already been written about how shoppers will be intersecting with retail in the health and wellness sector in the world of “2027” (i.e., more than 10 years from now). It is our expectation that concepts like “seamless,” “omnichannel,” “interactive,” “digital,” “connected” and “automated” will be incredibly important — so much so that the words themselves may have faded from the discussion.
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