Bryan Philips

I take the narrow topic when the site can already answer it. On an accounting client, Search Console showed about 500 monthly impressions for fractional CFO terms sitting at position 60 to 90, against 48 for local bookkeeping. We built around the CFO page because it existed and the demand was real, rather than chasing a bigger term with nothing behind it. Volume tells you how many people are looking, not whether any want you.

I just built Reel Motion. The idea is pretty simple. There are millions of good workout videos on Instagram, TikTok and YouTube, but they're not very convenient when you actually want to exercise. You have to watch the video, remember the exercises, pause it between sets, rewind to check the form, then find the video again next time. With Reel Motion, you just share the video with the app and it turns it into a proper workout.