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Bryan Wassel on Muck Rack

Bryan Wassel

Hasbrouck Heights
As seen in: CX Dive, Retail Dive, MSN, Yahoo Life, Yahoo Finance, Flipboard, Yahoo Sports, IT Media, Miami Herald, Yahoo, The Sacramento Bee, Lexington Herald-Leader and
Associate Editor of @RTouchPoints
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Articles

Home Depot leans into fast delivery as part of its interconnected experience Original

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By Bryan Wassel
| CX Dive
This audio is auto-generated. Please let us know if you have feedback. The Home Depot’s improved delivery speeds are elevating the interconnected shopping experience and leading to greater conversion rates, EVP of Merchandising Billy Bastek said on a Q2 2026 earnings call Tuesday. U.S. delivery lead times are down about 45% over the past 18 months, and more than half of in-stock bulky products are delivered within two days, Bastek said.
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The secret behind Southwest Airlines’ rapid loyalty program growth Original

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By Bryan Wassel
| CX Dive
This audio is auto-generated. Please let us know if you have feedback. When Southwest Airlines drastically revamped Rapid Rewards in early 2025, it caused some analysts to question the wisdom of such a transformation. More than a year later, the loyalty program continues to grow at a rapid clip. The airline reported 35% year-over-year membership growth in its latest quarter, reaching a record of nearly 100 million members, according to executives on a Q2 2026 earnings call last month.
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Loyalty lessons learned from Olive Garden’s pasta pass

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By Bryan Wassel
| Restaurant Dive Verified
This audio is auto-generated. Please let us know if you have feedback. Olive Garden made headlines last month when it reintroduced its Never-Ending Pasta Pass after a six-year hiatus. The promotion, which offered 10,000 passes granting customers 13 weeks of unlimited pasta for $100, led to chatter across news sites and on social media. But generating interest isn’t the same as bringing in new brand-loyal customers, according to Sujay Saha, founder and CEO of experience consultancy Cortico-X.
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