It is a truth universally acknowledged that Swiss Germans are a generally humourless bunch. The combination of their two overriding national personality traits – Swiss dourness and German efficiency – usually renders them intolerably dull. Lunch with one of them, then, is surely going to be a long and tedious affair. So who is this apparently genial fellow sitting opposite me in the Queensland sun, making jokes at his own expense?
Getting our email cherry popped by Elliott Management's Michael "McDreamy" O'Looney this week got us to thinking once again about the New York hedge fund's attack on BHP. What's in it for them, other than great publicity to get more billions pouring in its funds. To our eye, it seems there's less and less in it for Elliott. Far from the initial gain they would have made as their activism pushes up the BHP share price, we hear Elliott might now be sitting on a bit of a loser.
If the recently formed Australian airline alliance A4NZ had wanted a more qualified chair for its movement – with its stated aim of going in hard against Australia's monopoly airport owners over high fees – it most certainly could not have done better than Graeme Samuel, AC. After all, the man is a former chair of the ACCC, a professorial fellow at Monash University and until recently he was working for Melbourne Airport in his capacity as a corporate adviser. Hang on. What was that last one?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".