Editor’s note: This is an excerpt from “Too Good to Be Through,” written by former longtime Seattle Times reporter Bud Withers. The book, available now, looks back at the long history of the Apple Cup rivalry and makes the case for why it needs to continue, even in these roiled, realignment times. ●●● RICK NEUHEISEL CAN TELL YOU about Apple Cup victories, because he never lost any of the four games he coached.