I recently read a report in the New York Times that immediately caught my attention. It proclaimed that 115 years is the longest humans can live. This at first blush was not bad news. I could now consider myself middle-aged at 74, whereas up till now I was aged, elderly and just downright long in the tooth.The record for longevity (not including biblical accounts) was set by a Jeanne Calment, who took her last breath at age 122 while in a nursing home in France back in 1997.
The funny thing about money is that regardless of how much or little we have, we all spend it differently. I recently saw an interview with Warren Buffett on Public Television. Buffett made it abundantly clear that he could afford hundreds of houses, and much nicer houses than the one he has lived in for almost all his adult life, but his house is his home with irreplaceable memories.
Okay, I lied again. A few weeks back, I told you I was planning to go to Crater Lake National Park in Oregon, but when it snowed there, I was forced to stay right here in Malibu. The first part of what I told you is true—it did snow there, and I did cancel the trip. The part about being forced to stay in Malibu is, well, let’s just call it a deviation from the truth.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".