If you are down because the only public movie theater in Malibu has closed its doors and if you are living under the misconception that the only way to see good films is to schlep to the Valley or to Santa Monica, I have good news for you. It is called the Malibu Film Society (MFS), a volunteer non-profit founded nine years ago to bring local film-lovers together for exclusive screenings of critically-acclaimed movies.I joined MFS a few years ago and find it to be an absolute bargain.
My bride, two grown children and I just returned from a glorious vacation on the island of Sumba in Indonesia. There is a song that proclaims, “It’s a long way to Tipperary.” Well, I don’t know where Tipperary is, but I will wager it can’t be much farther than Sumba. Getting to Sumba was not easy. First we took a plane from LAX to Taiwan, where we switched to a plane headed for Bali.
Every once in a while, I write a column and get my facts afterwards. This is a dangerous practice. As an example, I wrote the column which you are about to read in the firm belief that the little reptiles invading my privacy were geckos. My apologies to geckos and to my readers. As it turns out, a friend of mine—Phil Bellomy—just informed me that these critters are blue belly lizards not geckos. Rather than throw the column in the garbage can, I have decided to publish it anyway.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".