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Burt Herman on Muck Rack

Burt Herman

(He/Him)
  • Co-Founder And Principal, Hacks/Hackers
New York
As seen in: Medium, The Washington Post, The Toronto Star, Chron, The Minnesota Star Tribune, The Seattle Times, Newsday, The Charlotte Observer, Nieman Lab, Arizona Daily Star and
Find me at bsky.app/profile/burtherman.com. Entrepreneurial journalist finding meaning in the noise. Started @hackshackers, @storify; Previously @ap

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Burt Herman’s Biography

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Media innovator and startup founder passionate about rebuilding trust in our information ecosystem and creating groundbreaking news products. Two decades of experience spanning journalism's digital transformation - from AP foreign correspondent to startup founder to nonprofit pioneer.

As co-founder of Hacks/Hackers, I've built one of the world's largest communities bridging journalism and technology, now helping lead crucial conversations around AI's potential. My work co-founding Storify (acqu…

Articles

Updated: 2026 AI x Journalism Summit Program

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By Paul Cheung, Burt Herman
| hackshackers.com
AI x Journalism Summit 22 min / ask Claude ChatGPT Hacks/Hackers and our host partners are convening the second AI x Journalism Summit in Baltimore from May 13–14. Schedule below — check back for late additions. The summit brings together speakers from 52 news organizations, academic institutions and technology partners for 45 sessions across two days.
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Forget “Google Zero.” We need to talk about “People Zero.”

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By Burt Herman
| Nieman Lab Verified
Forget “Google Zero.” We need to talk about “People Zero.” “Publishers who thrive will offer experiences their audience simply can’t get from a generalized AI model.” -orget-oogle-ero-e-need-to-talk-about-eople-ero- Your carefully curated homepage is invisible. Your design choices don’t matter. Your branding gets reduced to a small icon or a parenthetical citation in a chatbot’s answer — if you’re lucky to be cited at all. Pageview-based ad revenue collapses, along with your affiliate clicks.
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Start spreading the news: AI has a place in media - Editor and Publisher

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By Burt Herman, Bob Sillick
| Editor & Publisher Verified
We wanted to help smaller newsrooms supercharge what they’re doing, to give their people the ability to concentrate on the deeper work and to find information they might otherwise not have found with AI technology.” Much like all technological innovations, generative AI is neither good nor bad: it’s a tool with potential, but only if one knows how to use it effectively and achieves positive results.
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