Next time you go hunting for a famous hidden cave, make sure to turn on the ‘Find My Friends’ app. One lucky climber from the U.K. just found out it can totally save your life. Mountain rescuers workers came to the ill-prepared hiker’s aid after he was injured during his pursuit of the famous Priest Hole cave at the UK’s Lake District National Park. The hike fell over 60 feet and suffered a serious head injury, but was eventually located using Apple’s app.
How does Apple defy the law of large numbers as the company posts ever-increasing iPhone sales? That’s one of the first questions Apple CEO Tim Cook was asked at today’s Goldman Sachs technology conference. While Apple posted a record 74.5 million iPhone sales last quarter, Cook says he sees no reason why that number can’t keep growing. “We don’t believe in laws like the law of large numbers,” said Cook. “Steve ingrained in us that putting limits on your thinking are never good.
Apple acquired Beats a few years after co-founder Steve Jobs’ death, but a rare photo has surfaced showing the former Apple CEO rocking a pair of ugly Beats headphones. Jobs had some familiarity with the Beats brand before Apple eventually bought it. As part of the new HBO documentary, “The Defiant Ones”, Beats co-founder Jimmy Iovine says he insisted all his friends test out the new headphones his company was developing.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".