BVR Subrahmanyam

Through the power of the 3Ts – Transformation, Technology, and Talent, India has lifted 25 crore people out of multidimensional poverty in a single decade. As the world's largest democracy, the most populous nation, and the fastest-growing major economy, India stands at a pivotal juncture in its development journey. The decade gone by has laid the foundation upon which the next two decades can build an edifice of a Viksit Bharat by 2047.

By BVR Subrahmanyam & PS Puniha Behavioural science, an insightful combination of psychology, economics, and linguistics, can improve tax conformity. Traditionally, the tax codes assume individuals to be rational and guided solely by self-interest. In contrast, behavioural science recognises that human conduct and actions often deviate from rationality due to cognitive biases, social influences, and emotional factors.