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By Patrick Llewellyn on Muck Rack

By Patrick Llewellyn

As seen in: Business Age
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The branding mistake first-time founders make that can hurt sales (and how to avoid it)

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By Patrick Llewellyn, By Patrick Llewellyn
| Business Age
Opinion By By By Patrick Llewellyn There’s a common, and expensive, mistake I’ve seen many founders make when it comes to their branding. They have a great idea and are eager to get it out into the world, so one of the first things they do is commission a logo. Soon after, they have a corresponding colour palette, font and maybe even a sleek new website. It looks the part, but traction doesn’t follow.
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