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Articles by Byronvale Advisors
Inside Small Business
Five ways technology can help you keep the money flowing into your small business. Protecting your cashflow is vital in a small business, and the easiest way to achieve this is to ensure cash keeps flowing in without impediment. As US venture capital markets pioneer Fred Adler says in his famous epigram, ”Happiness is a positive cashflow”. One of the attributes of a successful business, according to Adler, was having cash where and when you need it.
Let's Talk…Digital marketing | Dynamic Business
Vanity metrics still have a place, but it’s how you use it that is important. Not all metrics are created equal but some metrics are more useful than others, but it’s important to know what your stakeholders really what to achieve or the narrative you want to tell. In this weeks Let’s Talk, we speak to experts about whether businesses should be completely ignoring vanity metrics.
Let's Talk… Competition | Dynamic Business
When your business has lost its competitive edge, it’s time to take a long, hard look at your product, credibility, and most importantly – what your customers think and want. Taking the first step to reflect on your business and make necessary changes can be quite confronting for some business owners, but according to Michael McQueen, Futurist, Author of How to Prepare Now for What’s Next: “The rule of thumb is this: you can either go big, boutique or broke.
Let's Talk...Finance
Thinking about starting a business? Well before you take the plunge, ensure you have a plan and understand your finance options. In this week’s Let’s Talk we ask financial experts about the finance traps and pitfalls of starting a business, such as putting your home up as security, over-estimating revenue, forgoing insurance and borrowing money you can’t repay.
Let's Talk...Finance
Thinking about starting a business? Well before you take the plunge, ensure you have a plan and understand your finance options. In this week’s Let’s Talkwe ask financial experts about the finance traps and pitfalls of starting a business, such as putting your home up as security, over-estimating revenue, forgoing insurance and borrowing money you can’t repay.
Four ways to fix a pricing mistake
In my previous article, Oops… my business made a pricing mistake, I outlined pricing mistakes businesses commonly make. Knowing the mistakes should help you identify and avoid making the same mistakes but what do you do after you discover you’ve made a pricing mistakes? Fix 1 – Know your target customer or customers A really useful strategy in marketing, sales and pricing is to develop personas of your target customers.
Oops... my business made a pricing mistake
In my recent article, How to work out what price to charge, I discussed how pricing is one of the most crucial decisions business owners and managers must make, while touching on the eight rules for pricing effectively… But what happens when you get pricing wrong and how do you recover from pricing mistakes? In this article, I’ll look at some common pricing mistakes and then, in a subsequent one, I’ll discuss the fixes.
There are two types of companies: Those who know they've been hacked & those who don't
“There are only two types of companies: Those that have been hacked and those that will be hacked.” – Robert S. Mueller, III, former Director of the FBI and now Special Counsel into the Russian interference of the USA election, made this famous quote.
How to work out what price to charge
The price that is set for products and services is one of the most crucial decisions business owners and managers must make in a business. Entrepreneurs, new businesses and small business often give too little thought to this highly complex matter and the consequences can be dire. Pricing requires thought and an understanding of the customers or clients, the market, the environment and your competitors. To work out what to charge consider my eight pricing rules to help you price effectively.
Five ways to grow your business faster in 2018
The summer holidays are often the one time of the year business owners find the time to think about their business without getting caught up in the day-to-day of their business. It can be a retrospective analysis of the preceding year and then thought moves to how to grow and develop the business in the upcoming year. If you want the grow your business in 2018 here are five ways to do so faster… Michael E.
Four pricing mistakes you need to avoid
The price that you set for your products and services is one of the most crucial decisions you have to make in a business. Pricing requires thought and an understanding of your customers or clients, the market, the environment and your competitors. Here are four pricing mistakes you need to avoid: One: The first mistake entrepreneurs and new businesses make is they often give too little thought to this highly complex matter and the consequences can be dire.
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