Stephen Barnes
Hong Kong
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Mitybos specialistė pasakė, ko pati nevalgo: šie „sveiki“ produktai ne visada tokie nekalti
Mitybos rekomendacijų srityje informacijos yra labai daug. Suprantama, kad sunku atskirti, kas iš tiesų naudinga sveikatai, už ką tiesiog išleidžiame daug pinigų ir kas gali turėti net neigiamą poveikį. Energetinių gėrimų vartojimas prieš ar po treniruotės gali kelti pavojų sveikatai, apie kurį socialiniuose tinkluose dažnai neužsimenama. Kofeinas ir kiti stimuliatoriai kartu su fiziniu krūviu gali padidinti kraujospūdį ir širdies ritmą iki pavojingo lygio.
WPP's Global Marketing Platform Is Called Open -- But Is It?
by Stephen Barnes , Yesterday We're in the middle of a marketing technology boom. New platforms and tools appear every week across AI, automation, optimization and orchestration. It's overwhelming, especially for brands trying to make sense of it all. Some of these tools are good, some are average, some are bad -- and some that haven't been invented yet will surpass all of them. That leaves marketers with a real dilemma. Which tools do you commit to? How do you know they'll work together?
Å være amerikaner i Norge nå føles som å være russisk
«Helt alvorlig – vil Donald Trump virkelig gjøre dette?» spør de norske vennene mine, skriver Stephen Barnes. Jeg har stilt russiske venner vanskelige spørsmål om krig og ansvar. Nå var det min tur til å svare, som amerikaner i Norge. For noen kvelder siden inviterte noen norske venner meg på middag på en restaurant i Oslo. I 20 minutter var det lett samtale og latter, men jeg visste at før eller siden ville Grønland dukke opp som samtaletema. Det var bare et spørsmål om tid.
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