Move over clean girl—there’s a new aesthetic in town, and she’s ready to let loose. Raw and lived-in, messy girl has emerged as a counterpoint to the no-makeup makeup look and the clean-girl lifestyle. Celebrating imperfections, bold makeup, and unapologetic authenticity, the messiness trend is more about personal expression and fun than it is about recreating a particular look, and it extends across all beauty categories. “I feel like, these days, there are no rules.