There are serious headwinds pushing against the IIHF World Hockey Championship ever getting its proper due here in North America. The tournament -- which begins this week in Fribourg and Zurich, Switzerland -- is always played opposite the Stanley Cup playoffs. It features start times for games scattered throughout the day because of the time difference with Europe. And, frankly, it's held at a time of year when even the most hard-core hockey fan is being drawn outside by improving spring weather.