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Articles by Callum Gould
Scond half double sees AFC Liverpool unlock Squires Gate
AFC Liverpool ran out 2-0 winners against Squires Gate in a cagey affair that saw them continue in their hunt for a record-breaking season. The first half saw both teams create a host of chances with the best of them falling to Squires Gate midfielder Josh Westwood, whose header was cleared of the line by Little Reds defender Kian Bell. Westwood had another header, this time from a free kick, saved comfortably by AFC keeper Jack McGovern.
AFC Liverpool aiming for record breaking season
AFC Liverpool will be looking to continue their turn around in form when they host Squires Gate on Friday night. After ending a run of four straight defeats last time out, the Little Reds will be hoping to secure another three points against the team from Blackpool. In the reverse fixture, which was the first game of the season, AFC ran out 2-1 winners in what was manager Matt Potter’s first game in charge.
Watch: The impact of a New Brighton boxing class
Throughout the pandemic, many sports clubs and classes had to close due to the restrictions placed on them. But for one boxing class the pandemic was in fact its catalyst. Beach Boxing UK is an early morning boxing class on New Brighton beach. Its aim is to bring people together through fitness and friendship. Mersey Sport Live sent reporter Callum Gould along, to find out more. VIDEO
Listen: Liverpool rider the future of British superbike team
Featured image credit: Hawk racing/Impact Images British superbike team Hawk Racing are looking to Liverpool youngster, Josh Owens as their next star of the future. After a poor campaign last year, the Hawk team have looked to youth this season pinning their hopes on Owens and team-mate Charlie Nesbitt for the 2023 season. With four years in the British Superbike championship under his belt, Owens, 22, is considered the more experienced rider of the two.
Gary Neville believes Sean Dyche will save Everton
Gary Neville believes Everton will stay up this season now they have appointed former Burnley boss Sean Dyche as manager. After a turbulent 18 months that have seen Everton nearly relegated from the Premier League and having three different managers, the board will be hoping new man Dyche can bring stability back to Goodison Park. Dyche has been appointed on a two-and-half-year deal with the primary aim to keep Everton in the league.
Jamie Carragher fears for Liverpool FC Jude Bellingham transfer
Jamie Carragher is worried about Liverpool’s transfer business this summer as he fears the Reds may miss out on key targets if their current slump continues. After only signing Cody Gakpo in January, the Anfield outfit still look vulnerable in midfield, an area which has been considered the ”engine room” during Jurgen Klopp’s reign. With the current crop of players looking tired, the management team have made England international Jude Bellingham their number one target this summer.
How brands can stay ahead of changing perceptions
To say that marketers rely heavily on visual elements to communicate meanings is to state the obvious. However, once an image has been perceived by a potential customer, they are always filtering and interpreting such sensory information in relation to their personal experiences. That’s why we often hear “How are we making our customers feel?". Or, "Find the emotion and you’ll be miles ahead of someone who’s just thinking about the brand”.
Do famous faces reduce the effectiveness of ads? | WARC
This study from Saddington Baynes reveals insights behind the emotional impact famous faces have on brand advertising. Influencers, Creators, KOLs Celebrities & endorsement Emotion Imagery & art direction United Kingdom United States Neurometric research Creativity & research Strategy Human faces are perhaps the single most frequently used visual feature in advertising.
A science-based approach to understanding imagery
This report shares new research into selecting optimal imagery for campaigns using neuroscience techniques. Imagery & art direction Behavioural economics Behavioural research Neurometric research Creativity & research Strategy A new generation of online neuroscience tools are enabling better understanding of how people respond to imagery. As our non-conscious minds influence much of our responses to imagery, these measures can reveal insights unavailable via traditional surveys....
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