Callum McCarthy on Muck Rack

Callum McCarthy

As seen in: Medium, Nature, The Guardian, Shropshire Star, SportBusiness, TV Sports Markets, SVG Europe, 4RFV International Broadcast News
Sports business journalist, editor and researcher. Cricket tragic. @SVGEurope @The_Cutback
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Articles

Analysis: Formula E, Logan Paul and the downside of renting attention

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By Callum McCarthy
| SVG Europe
In his latest column, Editor-at-Large Callum McCarthy examines the latest digital trend: ‘doing something with influencers’ and finds that association alone is not enough to boost long-term engagement and reach metrics. Formula E loves a cumulative statistic.
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Can Australia’s sacred cows survive sport’s financialised world?

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By Callum McCarthy
| SVG Europe
Australia is a sports juggernaut. Dominant cricket teams, unbeatable at rugby league, exceptional Olympians, Mark Viduka. It’s also one of only two countries in the world to turn a totally domestic pastime into a billion-dollar sports league. The Australian Football League is almost unique in the 21st century. ‘Aussie rules’ football isn’t played at scale anywhere else in the world, yet the AFL earns almost a billion US dollars each year from an audience well under Australia’s 28 million residents.
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Chasing Sunday was a big, beautiful risk. Sport needs it to pay off.

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By Callum McCarthy
| SVG Europe
The PGA Tour wants to make standalone sports documentaries great again after years of identikit docudramas. Chasing Sunday is a fantastic start to that campaign. It’s been a little while since something like Chasing Sunday got made. The PGA Tour’s pet documentary project, released on YouTube last month in co-operation with NFL Films, is a standalone 58-minute sports film distilled from 180 hours of video and audio captured at The Players’ Championship.
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