Camila Jimenez Pol on Muck Rack

Camila Jimenez Pol

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Articles

Luscid, Sponsorship decision-making backed by data

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By David Johnson, Alexandre Colle, Swen Gaudl, Camila Jimenez Pol
| Maddyness Verified
As part of our quick founder questions series – or QFQs – we spoke to Harry Coe, Co-Founder and CEO of Luscid about data-led decision making, recent investment and changing the status quo. Temps de lecture : 5 minutes My co-founder, Damien Gillman and I were working within the sponsorship industry and had personally experienced the pain points of the existing framework. I worked on the data side and realised there was a lack of robust data, and it wasn’t easy to gather and action it.
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