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Carla Barlagne on Muck Rack

Carla Barlagne

As seen in: MDPI
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Articles

Utilizing Sensory and Visual Data in the Value Estimation of Extra Virgin Olive Oil

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By Jesper Clement, Simone Piras, Seidi Suurmets, Carla Barlagne
| MDPI
1. Introduction Balancing the attributes of a food product against willingness to pay (WTP) has long been seen as a consumer’s way to make the most optimal choice [1]. Katt and Meixner [2] outlined several potential attributes as drivers for the WTP in their review, emphasizing that it is still difficult to explain the true relationship between these attributes and what a customer is willing to pay for.
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