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By Carla El Gawly, Retail Strategy & Partnerships Director, EMEA at Salsify The Omnichannel Digital Touch Has your ecommerce performance experienced the “slower-growth new normal”, as eMarketer calls it in its Global Retail Ecommerce Forecast 2023? Even if growth trends slowed down, while the split between ecommerce and physical retail in the UK was 21.8% and 78.2% in 2019, by 2025 ecommerce will account for 38.6% of total retail sales in the UK (excluding travel and food).
2018 was a trying year for DIY retail in Europe. For example, total DIY sales across the UK fell 40% year-on-year, according to the CBI. The growth of online shopping poses a considerable challenge to DIY retailers across Europe, who have been slow to establish and optimise their online presence. Moreover, in countries where Amazon is present, consumers are veering towards that marketplace to make their DIY purchases, over the brand or retailer itself.
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