A new AI capability that delivers analysis-ready Media Intelligence. More than just a product launch, this is a shift in how communications teams monitor, understand and act on media coverage.
Two powerhouse creative agencies, Ayzenberg Group and The Mill, leveraged their collaborative expertise to support The Elder Scrolls® Online and Zenimax Online Studios as they launched the new Chapter in the iconic MMORPG. Both agencies collaborated closely with Zenimax Online Studio’s Marketing and Art Departments, which heavily supported the development of the creative direction and vision throughout the project.
A recent report by CreatorIQ reveals that 67 percent of all marketing firms increased their budgets for influencer marketing between 2022 and 2023, with 76 percent diverting funds from other marketing channels to do so. While approximately 61 percent of brands that used influencers saw a substantial increase in their sales, many are now looking toward AI to enhance the impact of influencer marketing.
While only 22 percent of American digital advertisers used retail media as a part of their strategy in 2022, per Statista, many marketers are changing their view of its bottom-funnel capabilities. While analysts predict digital ad spending will grow by just 7.8 percent this year, retail media network spending is projected to rise by 9.9 percent, per RetailWire, with retail media ad sales projected to soar by 19.7 percent per eMarketer.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.