Carla Rover on Muck Rack

Carla Rover

New York
As seen in: HuffPost, Digiday, Parents, Shondaland, Money Under 30, AListDaily
Writer, noob producer. Big Data geek. Programmer. Believer+Survivor.

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Carla Rover’s Biography

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Carla Rover has been covering advertising technology and the media since 2010. She is based in New York City.

Carla Rover’s Journalist Portfolio

Life as an Ex-Pat: Living Abroad and Tips for Nomads

Life as an Ex-Pat: Living Abroad and Tips for Nomads

At 23, I told my favorite aunt that I was leaving the country. "I'm going to Paris to live for a while and ha…

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Working Artist and Single Parent? Here's How Creatives Are Making it Work

Working Artist and Single Parent? Here's How Creatives Are Making it Work

As I pulled up in front of my friend's house, her normally mile-a-minute happy chatter was conspicuously abse…

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6 Fast Paths To Success

6 Fast Paths To Success

By Carla Rover (Writer, The Advertising Technology Review) There's a disturbing trend in technology right now…

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For Women Starting Technology Companies, Brilliance Is Mandatory

For Women Starting Technology Companies, Brilliance Is Mandatory

By Carla Rover (Writer, The Advertising Technology Review) There are two sides to the post-feminist world for…

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Articles

How Two Renowned Studios Collaborated To Launch The Elder Scrolls Online’s New Expansion

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By Carla Rover
| AListDaily
Two powerhouse creative agencies, Ayzenberg Group and The Mill, leveraged their collaborative expertise to support The Elder Scrolls® Online and Zenimax Online Studios as they launched the new Chapter in the iconic MMORPG. Both agencies collaborated closely with Zenimax Online Studio’s Marketing and Art Departments, which heavily supported the development of the creative direction and vision throughout the project.
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New Report: Brands Shift Budgets To Influencers, Leverage AI

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By Carla Rover
| AListDaily
A recent report by CreatorIQ reveals that 67 percent of all marketing firms increased their budgets for influencer marketing between 2022 and 2023, with 76 percent diverting funds from other marketing channels to do so. While approximately 61 percent of brands that used influencers saw a substantial increase in their sales, many are now looking toward AI to enhance the impact of influencer marketing.
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Marketers See Retail Media As 2023’s Most Effective Digital Channel

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By Carla Rover
| AListDaily
While only 22 percent of American digital advertisers used retail media as a part of their strategy in 2022, per Statista, many marketers are changing their view of its bottom-funnel capabilities. While analysts predict digital ad spending will grow by just 7.8 percent this year, retail media network spending is projected to rise by 9.9 percent, per RetailWire, with retail media ad sales projected to soar by 19.7 percent per eMarketer.
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