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Carlos Rodríguez Rad

As seen in: Dialnet - Universidad de La Rioja
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Articles

Analysis of the influence of reputation, identity and image on the country brand

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By M. A. Revilla-Camacho, Camilo Prado Román, Carlos Rodríguez Rad, Beatriz Palacios Florencio
| Dialnet - Universidad de La Rioja
Ayuda Buscar en la ayuda Buscar en la ayuda Analysis of the influence of reputation, identity and image on the country brand Maria-Angeles Revilla-Camacho [1] ; Carlos Rodriguez-Rad [1] ; Dolores Garzón [2] ; María-Elena Sánchez del Río-Vázquez [1] ; Camilo Prado-Roman [3] ; Beatriz Palacios-Florencio [4] [1] Universidad de Sevilla [2] Universitat de València [3] Universidad Rey Juan Carlos [4] Universidad Pablo de Olavide Localización: Academia Revista Latinoamericana de Administración,...
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