Carlotta Mast is a recognized expert in the natural products and health and wellness arena. As executive director of content and insights at New Hope Natural Media, Carlotta oversees Natural Foods Merchandiser, newhope360.com, Functional Ingredients, Nutrition Business Journal and New Hope's cons...
The people behind the Non-GMO Project have a lot to celebrate this month. The non-GMO movement is becoming better organized and more consumers are demanding GMO labeling, as was evident during the Right2Know march that wound its way from New York City to the White House earlier this month. A perhaps more significant sign of the success of the non-GMO movement—especially for the Non-GMO Project itself—can be seen in the sales trends for products labeled as non-GMO.
Carlotta Mast is the executive director of content and insights at New Hope Network and a member of the Climate Collaborative advisory board. Climate change is real, and it's time for the food industry to step up and invest in solutions to global warming rather than continuing to be a victim of climate change and an active participant in the problem.
With more than 3,100 exhibiting companies, Natural Products Expo West is the preeminent show for spotting trends in the food and CPG industry. The content and research team at New Hope Network will be tracking the following macro forces and related product trends this year, as we look for products and companies fueling growth for the future and creating positive change in our food system and the world.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".