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Articles by Carly Brantz
Marketing Success in 2022 Relies on Agility, Adaptability, and Innovation
As the global pandemic continues into 2022 and the customer journey continues to evolve, marketing teams are struggling to solidify their plans for the future. As we strive for continued growth, it’s critical that we hone in on what we’ve learned these past two years. As you might guess, it involves embracing the unknown. In 2022, the following will be top of mind and necessary for marketing teams to be successful.
Content Distribution or Newsletters for Email?
As a marketer you have likely spent copious amounts of time strategizing, creating, and polishing your promotional content for your email program. But how do you plan to share your content? Don’t sabotage that effort by treating your email distribution plan as an afterthought. If you’re unsure about what types of distribution methods suit your needs, you’re in luck, because your primary choices are broken down below by their benefits, differences, and considerations.
2017: The Next BIG Thing is Email
I have been in the email industry for more than a decade now. During that time, while many parts of the email industry have changed, there are two fundamental things that have remained constant. First is the continued growth in the email channel. I went back and looked at the stats from SendGrid from when I started nearly 6 years ago. At that time, the company was a couple of years old and nearing a total of 20 billion emails sent to date. Today we are sending more than that in one month.
Updated Tips and Tricks to Stay Out of the Spam Folder
Why does my sent email end up the spam folder? If you work in email, this probably sounds all too familiar–and not in a comforting way. Spam is perhaps the most common, agonizing, and misunderstood email delivery issue facing our customers, or any email sender for that matter. And for fair reason. Up to 20% of all email (even for legitimate, non-spammers) ends up in the spam folder.
Mail Meet Inbox: Updated IP Warmup Schedule and Guide
If you’re scaling your email program and growing your recipient list, it’s a good practice to add additional IPs to accommodate your mail streams. This is an important milestone because your IP is one of the most crucial factors in determining whether your email makes it to the inbox. If you don’t properly warm up your new IPs, the Internet Service Providers (ISPs) won’t deliver your email. Why? Because they’re not familiar with your sending patterns yet.
Best Practices To Improve Your Email Deliverability
Deliverablity means the rate at which emails actually make it to subscriber inboxes. Email deliverability failure is usually when an email went to the spam folder or was blocked by the ISP. How to improve email deliverability So, how do you make sure your email gets delivered? Luckily there are proven techniques to prevent failures and improve your email delivery rates for the long-term.
The Future of Email Marketing (An Informal Survey)
With the coming of each new year, pundits and marketing insiders take to the airwaves (or the tweeters) to predict which new shiny objects we’ll obsess over. This happens at events and in many trade publications both online and off. Email is no different; making predictions about the future of a venerable marketing channel is part and parcel for every digital marketer with a vested stake in the success of email as both a category and a tool in their customer engagement quiver.
The Top Holiday Email Marketing Tips for 2019
With 2019 in full swing, it’s never too early to start carefully planning your email marketing campaigns. In fact, it should be at the top of every marketer’s agenda, especially with holidays like Valentine’s Day and President’s Day just around the corner.
3 Email Marketing Trends to use in 2019
By now, I hope that we have all accepted that email is certainly not dying or becoming extinct, it is very much alive and well–continuing to be the marketing channel with the highest return. Those with successful email programs are those who are building a relationship with their recipients and delivering on their commitment to deliver valuable content. Then, they are testing, innovating, and trying new techniques to see what resonates with their audience.
Causes of Email Delivery Failure
You work hard to create emails that engage with your customers or audience, so it can be very frustrating to learn that some recipients never received your email during an email delivery failure. Despite the fact that your customers request and agree to receive your emails, Internet Service Providers (ISPs—like Gmail, Yahoo, and AOL) and other filters can make can make 22% of them go undelivered. What’s a sender to do? First of all, it’s important to understand that it’s not personal.
The Lifeblood of E-Commerce and How to Optimize it
Today’s commerce landscape is almost unrecognizable to that of the mall’s heyday. Vacancy rates at regional and super regional malls in the U.S. have reached 8.6 percent, a high not seen since the third quarter of 2012. With malls the emptiest they’ve been in nearly six years, e-commerce is swooping in to fill the shopping void. In 2017, global e-commerce sales grew nearly 25 percent compared to the previous year.
SMTP Relay Service 101 [Back to Basics]
Simple mail transfer protocol (SMTP) delivers outgoing email and does not accept incoming email. You may have heard the term SMTP relay service, especially if you’re looking for an email provider for a newsletter or transactional email delivery. But why is delivering outgoing email only so important and how does it work? Peer-to-peer email hosted via the cloud and accessed on a web browser is not sufficient for specific types of mass email campaigns and programs.
Avoid No Reply Email & Learn Best Practices to Follow Instead
No-reply emails are easy to recognize as they typically from an address that looks like “noreply@domain.com.” While brands might think a no-reply email address is the solution to receiving a flood of email replies, it actually frustrates and confuses users. Additionally, it interferes with communication and negatively impacts email deliverability. In this post, we’ll discuss why no-reply emails are a problem, and why we decided to create a workaround.
5 Winning Yearly Recap Email Campaigns
Happy New Year! I hope your new year is off to a great start. Keeping with tradition, many of us look back on the prior year to determine what went well, what we resolve to do better, and how to make the new year a success. This is also happening in the email world and I have noticed the rise of the “recap email” over the past few years and received a handful of them in my own inbox this year. These recap emails typically fall into two buckets.
5 Email Best Practices, Then And Now
I began working at SendGrid back in July of 2011. One of the things I love about working in the email space is that email continues to evolve and there continue to be new innovations and better ways to use email to connect with your subscribers. I thought it would be interesting to go back and review my advice on email best practices to find out if it too has evolved or if many of the underlying fundamentals are holding true.
Why You Need an Email Preference Center
An email preference center is a tool that helps you establish a healthy communication cadence with your subscribers. It provides an easy way for your subscribers to manage their email by giving them a centralized portal to control what they receive and how often they receive your messages. What might motivate you to set up a preference center? Let’s start by taking a look at this survey from HubSpot that explains the main reasons why users unsubscribe from your list.
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