Carol Abel on Muck Rack

Carol Abel

As seen in: FMI - The Food Industry Association
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Why Our Retail Media Master Certificate Matters for Today’s Grocery Teams

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By Carol Abel
| FMI - The Food Industry Association
Jan 15, 20262 min read The FMI Retail Media Master Certificate provides an opportunity to align cross-departmental teams and drive retail media success. By: Carol Abel, Vice President, Education, FMI Retail media has moved from a specialized function to a shared responsibility across grocery organizations. Marketing teams manage onsite and offsite placements. Category managers navigate funded promotions tied to retail media assets. Ecommerce teams activate campaigns across platforms.
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