When Mary Barra was named CEO of General Motors and broke the glass ceiling of the auto industry three years ago, many applauded. She joined other top executives like Facebook’s Sheryl Sandberg and Pepsi’s Indra Nooyi who were also rocking it in business. With countless other qualified female executives waiting in the wings, many hoped their ascension to the CEO job, C-suite position or corporate board might be a bit easier as a result.
Despite the fact that I spend so much time on social media promoting my work, networking, and engaging with my friends, family, and readers, I have not allowed my younger children, now 12 and 10 to use it. I had a temporary lapse of judgment and allowed them to start a YouTube channel where they weren’t showing their faces, but sharing info on toys – because it’s what all the cool kids are doing these days – but I almost immediately regretted and deleted it.
There is no denying that I am a huge fan of road trips. I wasn’t always and it took our wanting to travel on a limited budget and 3 kids in tow to really get us to consider it as a preferred method of travel for our family. Since our first major trip in 2009 from NYC to Montana, we have been going on road trips every chance we get, whether here in the states or overseas. (Our next big road trip adventure will be through Ireland this fall).
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".