Caroline Edwards

Charli XCX is making the case for celebrities becoming influencers by creating unique TikTok formats and launching Substacks. There has been a lot of chatter about creators such as Addison Rae, Benito Skinner or Quinta Brunson becoming notable actors and singers, but less often the other way around. A celebrity, for intents and purposes of this article, is not an influencer. Yes, they have influence, but they are not producing the same type of content as an influencer.

British Vogue’s latest viral article doesn’t have anything to do with fashion, beauty or trends. It’s a comment on relationships by journalist Chanté Joseph headlined Is Having A Boyfriend Embarrassing Now?and it has accumulated an audience of millions. The piece quickly gained attention for multiple reasons. First, it has a clickbait title that feels off-kilter coming from British Vogue.