Caroline Le Bars

The latest research project between MIT and Capgemini Invent set out to investigate this question. We undertook a survey of 300 companies with revenues of at least $500M from across seven industries and eight countries. Our report, Lifting the lid on corporate innovation in the digital age, detailed the results. In this blog post, we look especially at how innovation practices scale as firms go from hundreds of millions in revenue to tens of billions. As you will see, the results were surprising.

Many business leaders struggle to make organizational changes successful. Some say that up to 70% of these changes fail. I’ve noticed that this often has to do with persistent myths about how change actually works. These misperceptions drive ineffective plans and actions. Below, you will find a selection of these myths so you can focus on the things that work and ensure the effectiveness of your plans and actions. The only way is bottom-up, top-down approaches are dead.

Take a quick look at the marketing activity of a handful of global retail brands, and you’ll be amazed at how many are under-informed about their customers. About the current needs and future aspirations of those customers. And about the performance of their marketing spend. Many don’t even acknowledge the comments of their customers on social media.