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Oscar Wilde said that with age comes wisdom, according to the internet. Unfortunately I can’t find a source so this may be a ‘fauxtation’, that class of apocryphal aphorism that litters the web, often in meme form, attributed to an appropriate luminary.
Why is it that when we hear the term ageism we think old people? Worse still, why is it that the term refers to anyone over 50 when so many women start their own business in their forties and continue to work through their fifties? Although ageism is so often associated with people in later stages of life, it’s a problem that people face at all ages, no matter their birth year and it can be within age groups, not just between generations.
Data is an invaluable currency for most companies these days. In 2015, users generated nearly 8 zettabytes of data worldwide — and that number is likely to reach 35 zettabytes within just a few years. Companies are contributing to that massive statistic with basics like customer names and contact information, as well as new demographics such as purchase histories, travel patterns, social engagement, behaviors, attitudes and much more.
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