Carolyn Wilborn

In this edition: Google embraces AI Mode and shares fresh user data, machine traffic officially overtakes humans, and Chrome’s new auto-browse agent lands this month. For over two decades, the internet has been defined by typing a query into Google and browsing through “10 blue links,” but Google CEO Sundar Pichai recently confirmed that this era is gradually coming to a close.

TL;DR: Online reputation – and investing time and resources into optimizing it – is more important than ever. In this article we’ll tell you how to monitor your brand’s reputation and share strategies for improving and maintaining it. In the past, worrying about your brand’s online reputation meant considering what consumers were asking about your brand and where they were finding those answers.

TL;DR: The organic purchase path didn’t disappear. It moved into AI surfaces your analytics weren’t built to measure. Here’s what that means for your brand. At Google I/O this week, Liz Reid, VP of Search, said something that should have stopped every ecommerce marketer in their tracks: “Google Search is AI search, through and through.” She also shared that overall query volume hit an all-time high last quarter.