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Articles by Carren O'Keefe
For the Ad Industry, the Darkest Hour Is Just Before the Dawn
They say these are dark days in advertising; that our industry's moment has come and gone; that clients demand more for less money in faster time; that agencies can't fight for great work anymore for fear of losing a client and their jobs. And those in-house agencies. Those in-house agencies are hiring all the good people because they can pay them more than traditional agencies can. Retainer? What is that?
Diversity: 3 Ways We Can Do Less to Do More
"Diversity and inclusion. Do less." When Antonio Lucio, global CMO of Facebook, made this statement on Saturday at the 13th annual AdColor conference, I thought to myself, "Weird flex, but let's see where this goes 🤔." Lucio quickly followed up with, "We need less panels and more action." I had the honor of attending AdColor this year. And like the most popular song on a broadcast radio station, Lucio's comment stuck with me and replayed on a continuous loop.
Diversity: 3 Ways We Can Do Less to Do More
"Diversity and inclusion. Do less." When Antonio Lucio, global CMO of Facebook, made this statement on Saturday at the 13th annual AdColor conference, I thought to myself, "Weird flex, but let's see where this goes 🤔." Lucio quickly followed up with, "We need less panels and more action." I had the honor of attending AdColor this year. And like the most popular song on a broadcast radio station, Lucio's comment stuck with me and replayed on a continuous loop.
Turn and Face the Strange: Why Your Real Self Is the Most Persuasive
The first step in developing a persuasive character is learning to be unapologetically yourself. I know, I know, "Be yourself" is nothing fresh. You've heard it a million times. It's something you say to a friend who's preparing for a job interview or about to ask someone out on a date.
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