Casey Murphy
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The s€xual wellness industry’s marketing expert. Content creation studio. Host: The Business of Pleasure: Uncovered podcast 🎙️🗯️ Certified S*x Educator
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Articles by Casey Murphy
GoodHead Cocktail Delights Flavored Warming Gels 3-Pack
Skip dessert on your next date night and head straight to the bedroom because Doc Johnson's GoodHead Cocktail Delights are best served warm. These water-based warming gels complement Doc Johnson's lineup of GoodHead oral sex enhancers and come individually packaged in adorable mini liquor bottles. They will not give you a buzz or a hangover, but they will definitely spark arousal.
b-Vibe Special Edition Unicorn Plug with Removable Rainbow Tail
b-Vibe absolutely nailed it with the Special Edition Unicorn Butt Plug. From the moment I opened the box, it was clear that their take on a unicorn sex toy is more than a cash grab on fantasy-play trends. The twisted design of this unicorn anal plug resembles a perfect soft-serve ice cream swirl, and the silicone itself is incredibly soft. I was initially mesmerized by the specks of silver glitter mixed into the sky-blue silicone, but the tail stole my heart a moment later.
Anal Adventures Platinum Aqua Jet Black
Anal Adventures Platinum Aqua Jet Black is essentially a portable electric sprinkler system for your butt. The shape resembles a bowling ball pin with a long, slender neck that tapers in the middle. The teardrop-shaped tip is about one and a half inches in diameter, about the width of two thumbs side by side. Five small spouts are located within the tip: two on each side and one centered at the top. Standout features are the flexible neck, one-way flow system, and built-in vibration with 10 modes.
Swimming World Record Holder Ariarne Titmus Retires At Age 25 Original
BRISBANE, AUSTRALIA - JUNE 12: Ariarne Titmus of Queensland celebrates winning the Women’s 200m Freestyle Final in a new world record time of 1:52.23 during the 2024 Australian Swimming Trials at Brisbane Aquatic Centre on June 12, 2024 in Brisbane, Australia. (Photo by Quinn Rooney/Getty Images) Getty Images Australian swimmer Ariarne Titmus has announced her retirement at the age of 25.
Wand 2
My first impression of the We-Vibe Wand 2 was simple: it’s thicc! The head measures 7.5 inches around, so you can’t even make a closed fist while holding it. Its shape resembles an elongated microphone with a sculpted body, so it feels substantial but not oversized. Compared to the original We-Vibe Cordless Vibrating Wand, the sleek Wand 2 is more compact and user-friendly. The Wand 2 comes with a rechargeable motor, long-distance app control, and a fully waterproof design.
University of Chicago Gains Backstroker Kanish Chakraborty For 2026
Fitter and Faster Swim Camps is the proud sponsor of SwimSwam’s College Recruiting Channel and all commitment news. For many, swimming in college is a lifelong dream that is pursued with dedication and determination. Fitter and Faster is proud to honor these athletes and those who supported them on their journey. Backstroke specialist Kanish Chakraborty has committed to swim for the University of Chicago’s Division III program beginning in the fall of 2026.
Two Paris Olympic Swimmers From U.S. Begin NCAA Careers This Year
FEDERAL WAY, WASHINGTON - MARCH 26: NCAA flags during the Division I Men's Swimming and Diving Championship held at the Weyerhaeuser King County Aquatic Center on March 26, 2025 in Federal Way, Washington. (Photo by Mollie Handkins/NCAA Photos via Getty Images) NCAA Photos via Getty Images As the NCAA swimming season kicks off, two American swimmers from the Paris Olympics are starting their college careers this fall: Thomas Heilman and Claire Weinstein.
Katie Ledecky And Luca Urlando Honored At 2025 Golden Goggle Awards
DENVER, COLORADO - SEPTEMBER 27: Katie Ledecky is awarded the Female Athlete of the Year award during the Golden Goggle Awards at Denver Art Museum on September 27, 2025 in Denver, Colorado. (Photo by Jamie Schwaberow/Getty Images) Getty Images Katie Ledecky and Luca Urlando secured athlete of the year honors at the 2025 USA Swimming Golden Goggle Awards this month. The awards celebrate their performances at the World Aquatics Championships held this past summer in Singapore.
The Integration of AI into Trust and Estate Law: Why Human Oversight Still Matters
Click to enter your existing username and password or create a new account. Click to purchase an individual user subscription with your credit card. Expert OpinionTrusts and Estates 8 minute readSeptember 02, 2025 at 09:00 AM By Artificial Intelligence (AI) is a rapidly evolving area of computer science dedicated to building systems capable of performing tasks with human-like intelligence.
iroha SVR (Smart VIbe Ring) for Couples
Iroha’s Smart Vibe Ring solves two fundamental flaws that many vibrating couples cock rings have in common. Most are either too top heavy and flop around during use, or too weak to deliver substantial stimulation. At 0.9 ounces (roughly the weight of one AA battery), SVR achieves the perfect balance. The bullet vibrator itself has serious power, but it isn’t so heavy that it becomes a floppy distraction during partner sex.
Creature Cocks Electric Eye Light Up Plasma Vibrator
Let me be completely transparent: I have an irrational fear of snakes that most people would consider absurd. The thought of sex, pleasure and reptiles together is pure nightmare fuel. When this Creature Cock arrived, there was some mental preparation required before I could even remove it from the box. Not many share this particular hang-up, but I mention it because of how enjoyable the overall experience was, much to my surprise. For partner pleasure, it truly shines as a foreplay tool.
After Spank
Dr. Tush's After Spank lives up to its cheeky tagline by soothing targeted areas on sore skin after an impact play session. The mint-tastic cooling effect was just right, without feeling overpowering. This formula felt 10/10 delicious on my red and puffy spanked bits after chilling it in the fridge, so much so that my bottle has found a permanent home there.
Love Rituals: Ideas & Inspiration for Intimacy by Leslie Koren
Manufacturer Description: Love Rituals offers readers a collection of meaningful ways to enhance their relationships. The book is divided into three chapters: Daily Gestures, Date Nights, and Intimate Encounters. In Daily Gestures, author Leslie Koren encourages readers to prioritize and appreciate their partners - not just on Valentine's Day or their anniversaries, but each and every day.
Cum Lube Water-Based Lube
If there is a pleasure product you didn’t know you needed, it just might be Bad Dragon’s Cum Lube. It has been easy to overlook this lube because I normally default to products I already recognize. Also, from my perspective, heterosexual femmes are usually not considered a main audience for this product. However, this hidden gem actually brought new life to my go-to dildos and my solo sex sessions.
Satisfyer Pro Kiss 2
The Satisfyer Pro 2 Kiss is shaped like a lipstick, which is primarily defined by its sloped tip and deep burgundy color. However, it is taller and wider than both an actual lipstick, and the classic lipstick vibrator that has been around for decades. The travel-friendly toy comes with a plastic cap that slides on and off, discreetly hiding what’s inside. And yes – this will easily pass through TSA without anyone wondering if it might be a sex toy, in case you were wondering.
Creature Cocks Cloud Rider Unicorn Silicone Dildo
XR Brands' Cloud Rider Unicorn Dildo is an inviting gateway into the dimension of mythical-themed pleasure products. Aside from obvious demographics like creature cock fans and unicorn enthusiasts, Cloud Rider’s approachability offers broad crossover potential compared to more extreme features including tentacles and ovipositors, or “realistic” design elements like penis veins.
Dual Vibe! Tingling Effect Arousal Gel - Lemon Gin and Tonic
The tube includes 0.5 fl. Oz., the equivalent of about 75 small pumps of liquid. For some bodies, the benefits of a topical arousal product can include enhanced arousal, heightened sensitivity, skin hydration, increased self-lubrication, or reaching orgasm quicker. For me, the Dual Vibe! formula ticked most of those boxes because it provided quick genital arousal and increased self-lubrication without causing an adverse physical reaction.
Ohwii by Wicul - Biird
Throughout history, there has only been one non-powered sex toy that made me abandon the assistance of vibration. This glass dildo is it. Ohwii No. 8 is the intergalactic lovechild of Biird and psychiatric nurse and sex therapist Edwidge, otherwise known as Wicul. According to WIcul’s product tutorial, Ohwii was “designed in the smallest detail for maximum pleasure,” which I can attest is true. If you look at a glass sex toy and think, “bo-ring!” I encourage you to give Ohwii a try.
University Of Virginia Women Continue To Dominate In The Pool
Coach Todd DeSorbo’s Leadership The 2024-2025 season marks DeSorbo’s eighth year as head coach. His success at UVA led to his appointment as head coach for Team USA women’s swimming at the Paris Olympics. DeSorbo’s impact on the program has been profound, with The University of Virginia women’s swimming and diving team has been a force to be reckoned with in the pool, proving their dominance once again last week by winning their sixth consecutive ACC Championship.
Duquesne Adds Virginia HS State Finalist Caitlin Goff For 2026
Fitter and Faster Swim Camps is the proud sponsor of SwimSwam’s College Recruiting Channel and all commitment news. For many, swimming in college is a lifelong dream that is pursued with dedication and determination. Fitter and Faster is proud to honor these athletes and those who supported them on their journey.
Alabama Adds Versatile Recruit Mazie Paradis For 2025 Original
Fitter and Faster Swim Camps is the proud sponsor of SwimSwam’s College Recruiting Channel and all commitment news. For many, swimming in college is a lifelong dream that is pursued with dedication and determination. Fitter and Faster is proud to honor these athletes and those who supported them on their journey. Wisconsin LSC Short Course Senior Champion Mazie Paradis has committed to continuing her swimming career at the University of Alabama in the fall of 2025.
How To Store Cooked Peas And Prevent A Mushy Mess - Food Republic Original
If you're wondering how to best preserve your leftover cooked peas from tonight's dinner — and avoid a mushy mess — it's important to know that storing cooked peas is a whole different puzzle compared to storing fresh ones. First, store the peas in an airtight container to keep out as much moisture as possible. You'll want to use a shallow container (with a lid, of course). Then, to prevent moisture buildup, keep the peas spaced apart.
What's Going On With The Drink Upcharge At McDonald's? Original
Complaints about McDonald's drink prices are nothing new — and it isn't the only chain facing criticism. Starbucks and Dunkin' Donuts have also been called out for unfair pricing, especially for upcharges on non-dairy alternatives. Social media is flooded with claims from McDonald's customers who say they've been blindsided by surprise upcharges on their drinks. These complaints have been going on for at least a decade.
How to Advise Beginners on Shopping 'Animal Play' Toys
An important aspect of sex that doesn’t get talked about enough is exercising our imaginations. Letting our minds run wild gives us the chance to try new positions, play with new parts of the body, add toys and accessories, or even create a completely made-up fantasy world where we can pretend to be an entirely different species. Wait, what?
Strategies for Navigating Content Restrictions on Social Media
Welcome to the “seggsual” wellness industry, also known as the “s//xual wellness industry” or “s-eggs-ual” wellness industry. Why so many aliases? Because mentioning what we actually do can torpedo our marketing efforts on social media platforms. So, how can pleasure brands approach content creation to effectively drive social media campaigns — without running afoul of restrictions on what we can say and show?
A Look at the Global Trends Shaping the Pleasure Products Industry
Driven by evolving, diverse consumer preferences, the global pleasure products marketplace is experiencing growth even as it overcomes challenges related to the economy, regulations and shipping logistics.
BOTR Butterflier Antoine Destang Commits To Michigan For 2025
Fitter and Faster Swim Camps is the proud sponsor of SwimSwam’s College Recruiting Channel and all commitment news. For many, swimming in college is a lifelong dream that is pursued with dedication and determination. Fitter and Faster is proud to honor these athletes and those who supported them on their journey. Florida high school state championship finalist Antoine Destang will arrive in Michigan next fall to continue his academic career and swim for the Wolverines.
BAFTA Nominations Highlights Importance of Gender-Neutrality
While the Brit Awards have paved the way for gender inclusivity by introducing gender-neutral award categories, it has recently been confirmed that the British Academy of Film and Television Arts (BAFTA) awards will not follow suit. Instead, nominees will be forced to pick either male or female categories, and gender minorities will be overlooked entirely. Performers such as Emma D’Arcy, Emma Corrin and Bella Ramsay have urged BAFTA to reconsider.
How to Explain Wax Play to Shoppers
When it comes to candles in the bedroom, most folks think of them as a great way to create a sexy ambiance. For folks who enjoy wax play, however, candles are also a kinky way to heat things up. While it may sound daunting to the uninitiated — because, you know, fire and hot dripping wax — wax play can be a fun and accessible sensation-play option, as well as an excellent intro to BDSM.
Halloween Marketing Tips for Adult Retailers
As the days grow shorter and shadows stretch longer, a thrilling opportunity arises in adult retail: Halloween. This bewitching season allows us to invite shoppers to explore their sultry side. Let’s embrace the spirit of Halloween and create an unforgettable experience for our brick-and-mortar stores and online boutiques. Spellbinding Displays and Tempting Offerings Entice customers with a ‘Trick or Treat’ sale where they can discover surprise discounts or mystery gifts with their purchases.
An Inside Look at the Decision-Making Process of Expert Merchandisers
Buyers in the sexual wellness industry bear a weighty responsibility. They must strike the perfect balance between meeting customers’ demonstrated needs with tried-and-true products, and staying on top of the latest trends — and that is only scratching the surface. They must exercise their purchasing power in a way that upholds their company’s values and vision, ensures customer satisfaction and sustains profitability.
The Dragon Dildo — Size Small
When I received Hankey’s Toys Dragon Dildo, a round sticker that read “Small” was affixed to the shrink-wrapped plastic packaging. I was sure that it must have been a joke, because this dildo is longer than my cat. Hankey’s Toys confirmed that this size, which measures 8 ¼” in circumference at its widest and 11” in total length, is indeed the Small variant. With that said, this dildo is ideal for experienced users, or those who are invested in the process of anal dilation.
Exploring the Evolution of Dildos From Prehistoric Times to Present Day
You know the old saying, “There’s nothing new under the sun”? Not so, when it comes to dildos! Like the rest of the industry, dildos have seen a veritable explosion of innovation. Where once there were only insertable phalluses in a couple of sizes and colors, we now have an absolutely massive selection of dongs in every size, shape, material and color — and they can do everything from shaking to thrusting to electrostimulation and more. Dildos themselves, however, are anything but new.
Is Generative AI Helping or Hurting the Pleasure Biz?
In her TED Talk “What Will Happen to Marketing in the Age of AI?,” Jessica Apotheker of Boston Consulting Group explains a study conducted by her firm and Harvard University, which revealed that “when people overrely on generative AI, the collective divergence of ideas drops by 40%.” According to Apotheker, this means that innovation is being stifled due to the absence of new creative ideas.
Gen Z: How Social Media Is Driving Pleasure Product Modernization
Zoomers have entered the chat! “Zoomers,” another term for Gen Z, is a play on “boomers.” It references the fact that — unlike their millennial and Gen X predecessors, who had to acclimate to the digital world as it was still dawning and exponentially growing — this generation grew up in a world that was already fast-paced and technology-driven. What does that mean for the pleasure industry?
European Junior Champion Diver Rebecca Ciancaglini Commits to Cal (2024)
Fitter and Faster Swim Camps is the proud sponsor of SwimSwam’s College Recruiting Channel and all commitment news. For many, swimming in college is a lifelong dream that is pursued with dedication and determination. Fitter and Faster is proud to honor these athletes and those who supported them on their journey.
European Junior Champion Diver Rebecca Ciancaglini Commits to Cal (2024)
Welcome to NewsBreak, an open platform where diverse perspectives converge. Most of our content comes from established publications and journalists, as well as from our extensive network of tens of thousands of creators who contribute to our platform. We empower individuals to share insightful viewpoints through short posts and comments.
Brazilian Worlds Relay Finalist Giovana Reis Medeiros Commits to Georgia Tech
Welcome to NewsBreak, an open platform where diverse perspectives converge. Most of our content comes from established publications and journalists, as well as from our extensive network of tens of thousands of creators who contribute to our platform. We empower individuals to share insightful viewpoints through short posts and comments.
Poland’s Chmielewski Brothers Tune-Up for Paris in Poland (International Meet Round-Up)
Welcome to NewsBreak, an open platform where diverse perspectives converge. Most of our content comes from established publications and journalists, as well as from our extensive network of tens of thousands of creators who contribute to our platform. We empower individuals to share insightful viewpoints through short posts and comments.
Florent Manaudou Becomes First Olympic Torch Carrier in France
Welcome to NewsBreak, an open platform where diverse perspectives converge. Most of our content comes from established publications and journalists, as well as from our extensive network of tens of thousands of creators who contribute to our platform. We empower individuals to share insightful viewpoints through short posts and comments.
Meta Ad Hacks for Pleasure Professionals
Back in 2001, before the dawn of social media marketing, I started my career as a College Marketing Intern for Interscope Records. That was heaven! A year later, I dropped out of Journalism school because I had found my calling. A few years later, I landed in the sexual wellness industry, and the rest is history. My professional journey includes Johnny Cash's final album, the debut work of Kanye West, BDSM manufacturing & beyond.
How To Use Pop Culture Events In Your Social Media Marketing
Creative Marketing Specialist for the Business of Pleasure Creative Marketing Specialist for the Business of Pleasure Creative Marketing Specialist for the Business of Pleasure Creative Marketing Specialist for the Business of Pleasure Creative Marketing Specialist for the Business of Pleasure Creative Marketing Specialist for the Business of Pleasure
Yusra Mardini and Michael Gunning Make 30 Under 30 Europe List
Welcome to NewsBreak, an open platform where diverse perspectives converge. Most of our content comes from established publications and journalists, as well as from our extensive network of tens of thousands of creators who contribute to our platform. We empower individuals to share insightful viewpoints through short posts and comments.
Yusra Mardini and Michael Gunning Make 30 Under 30 Europe List
Swimmers Yusra Mardini and Michael Gunning have been named on Forbes’ 30 under 30 Europe Sports and Games list. The list recognizes individuals under the age of 30 who have made significant accomplishments in sports and games throughout Europe. Mardini’s story was captured on Netflix’s The Swimmers in 2022. Mardini once represented Syria at the 2012 FINA Short Course World Championships. She dreamed of swimming at the Olympics, but the odds weren’t in her favor.
Insights on Instagram Hashtags + Shadowbans (2024)
marketing, branding + small business strategy for the business of pleasure marketing, branding + small business strategy for the business of pleasure marketing, branding + small business strategy for the business of pleasure marketing, branding + small business strategy for the business of pleasure marketing, branding + small business strategy for the business of pleasure marketing, branding + small business strategy for the business of pleasure
This One Thing Could Kick Up Your Sex Life
For one reason or another, most people have cold feet when it comes to incorporating them into sex. In reality, foot play doesn’t require a fetish or sloppy toe sucking. Unless you’re into that—then, by all means, do it. Foot play encompasses a broad spectrum of sensual and/or sexual activities, and it can be as casual, innocent, intentional, or spontaneous as you are comfortable with.
24 Hours Into Instagram Threads
Experience Experience Experience I'm a Certified Sex Educator, an adult industry veteran, a sexual wellness marketing strategist, publicist, copywriter, journalist, and entrepreneur. I teach professionals in the businesses of pleasure + wellness how to craft bold marketing strategies and brand identities with heart. My expertise spans all corners of the sexual health and wellness industry - you can't find this insight on Google.
What You Need to Know (Jan. '23)
I'm a Certified Sex Educator, an adult industry veteran, a sexual wellness marketing strategist, publicist, copywriter, journalist, and entrepreneur. I teach professionals in the businesses of pleasure + wellness how to craft bold marketing strategies and brand identities with heart. My expertise spans all corners of the sexual health and wellness industry - you can't find this insight on Google.
How to Shake the STI Shame
Many people share a fear of the dentist’s office, dreading a potentially painful experience, lectures about not flossing, or a cavity’s appearance that puts a “stain” on their health records. In spite of this, teeth cleanings are considered routine maintenance, a universally accepted component of overall health. Another regular checkup that should be done twice a year (more or less depending on your situation)? STI testing.
3 Ways Bondage Can Bring You Closer Together
Jessica Rabbit famously quipped, “I’m not bad, I’m just drawn that way.” In similar fashion, bondage is often misunderstood based on its portrayal. Mainstream television, media, and books like Fifty Shades of Grey often misrepresent BDSM practices, while nods to bondage in fashion and art are typically considered avant-garde and alluring. In the context of sex and intimacy, bondage can get a bad rap, but don’t get it twisted.
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