Casie Gillette

Visitor tracking can mean many things. After all, as technology has evolved, our ability (or inability) to track our website visitors has also evolved. If you want to go way back, visitor tracking used to just answer the question, “How many people are on your website?”. Remember those little counters that people had at the bottom of their sites? Ahh, simpler times. Now, visitor tracking means so much more.

For years, Meta Ads have been a mainstay in digital marketing strategies, with companies predicted to spend between $36.5 billion and $40 billion in Q4 2023 alone. However, the landscape is undergoing a seismic shift, with the repercussions of privacy changes reverberating across the advertising sphere. The recent implementation of iOS 17 changes and the impending removal of third-party cookies in Google Chrome in 2024 are casting shadows on the once-expansive reach of Meta Ads.

Social media has become a part of our everyday lives. The many platforms have revolutionized the way we communicate. They provide quick access to information and entertainment at the touch of a button. And now, social media provides us with an overwhelming amount of content that makes it very hard to sift through. In addition, over 200 million businesses are using Instagram and Facebook to connect with their customers.