April Fool's 2010 saw some pretty clever online pranks. Google, for instance, changed its name to Topeka for the entirety of April First. This came in response to a stunt by Topeka, KS, which temporarily changed its name to 'Google' in a bid to win Google's ultra-fast broadband. But one prank, so unique in its maleficence, distinguishes itself. The devious prank, pulled by GameStation, an online gaming store, resulted in the voluntary surrender of 7,500 souls.
LOWNDES COUNTY, Ala. — A breeze wafts the stench of raw sewage into Eric’s face as he stands outside his ramshackle mobile home. If he notices the smell, he doesn’t react. The 62-year-old, whose name has been changed to protect his privacy, strolls a few yards from his front door to where a black pipe emerges from the ground and empties a stream of putrid water into a shallow trench. Each time the toilet flushes in Eric’s home, waste flows through the pipe and out to this makeshift sewer.
Has Anonymous launched a new attack on the U.S. Central Intelligence Agency? CIA.gov went down sometime on Friday afternoon, remained down for over two hours and was still down at the time of writing. Multiple blogs have attributed the outage to to hacker-activist collective Anonymous. Silent on the matter, however, were Twitter feeds where reliable updates about Anonymous attacks are regularly posted, namely @AnonOps and @AnonymousIRC.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".