Cedric Damour

For those who see luxury as discretion rather than display, Parmigiani Fleurier has just unveiled a collection that speaks in hushed tones of refinement. With the relaunch of its Toric line, the Swiss maison continues to distill time into objects of quiet power — sophisticated, tactile, and unmistakably contemporary. First introduced in 1996 as Michel Parmigiani’s debut design, the Toric returns in 2025 with a fresh clarity.

When CHANEL unveiled BLEU DE CHANEL in 2010, it redefined what a modern masculine fragrance could be: fresh, elegant, and timeless, with a trail that has since become iconic. Today, the House pushes the boundaries even further with the launch of BLEU DE CHANEL L’Exclusif, a creation that seeks to embody intensity without limits — a fragrance as audacious as the man who wears it. For Olivier Polge, CHANEL’s Perfumer-Creator, this new opus represents the ultimate concentration of BLEU DE CHANEL.

Hermès has long been known for its ability to tell time in unexpected ways—not just through movement, but through craftsmanship, artistry, and storytelling. With its latest limited-edition timepiece, the Arceau Hermès Locomotion, the Maison once again proves that horology can be an art form in itself. At first glance, the Arceau Hermès Locomotion looks like a wearable work of pop-art.