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Articles by Charles BeeBee
The 3 most important steps in digital marketing for hoteliers
1- If only one thing to do: protect your brand! If you’re not the one who promotes your hotel on the web, someone else will do it… and you don’t want that to happen! The hospitality industry counts many OTAs that can promote your rooms on their platform, but with a very high-level commission for you. To maximise your revenue you must increase your direct bookings and therefore attract people to your own website: starting with your existing customers or guests who have heard about your hotel.
What Is Google My Business? How and Why Should Small Hotels Also Be Listed?
People look for almost everything over Google! Whether you are looking for the cheapest flight or a comfy and affordable hotel, Google has answers for all. A hotel business, in specific, needs an optimal marketing approach and Google My Hotel Businessis just the right tool for it. But have you ever wondered what every company does to come up in the top ranking order of Google’s listing of businesses? They take the privilege of the free tool Google My Business and rank up in the listing.
Google: Travel products to help you scale your presence and capture pent-up demand
Summer is quickly approaching in many parts of the world, and travel planning is on the rise: search interest in 'passport appointments' increased 300% over the first four months of 2022, and 'luxury hotels near me' has over two times the search interest it had during the same period in 2019. Our team attended Google Marketing Live last week to share our focus areas as we see travel searches rebounding.
Road Trip Ready: Wyndham Mobile App Now Lets Travelers Plan and Book the Ultimate Summer Road Trip
First-of-its kind experience comes as over 80% of U.S. travelers plan to take a road trip this year, helping them seamlessly create, customize and book multi-hotel itineraries PARSIPPANY, N.J. - Queue up the playlist and pack those snacks because planning the ultimate summer road trip is now easier than ever.
Are Google's Free Booking Links better than Paid Links for hotliers?
Google Free Booking Links Are Google's Free Booking Links better than Paid Booking Links for hoteliers? Google’s new free booking links most certainly provide hoteliers the chance to reach potential customers beyond Google HPA. Free Booking Links are now available across multiple Google search functions, including Google Maps. This is great news, right Google’s new free booking links most certainly provide hoteliers the chance to reach potential customers beyond Google HPA.
Is the hotel brand website hotelier’s friend or foe?
I firmly believe the hotel website is the most underutilized and quite often forgotten hotel asset. Why are we even talking about it today, 27 years after the first booking engine-enabled hotel website was created? There are several reasons for that: The website is the hotel’s “digital storefront,” needed to engage and acquire the rapidly growing army of online travel consumers, fully dedicated to the digital world.
COHO Services Partners with Revenue Analytics to Launch a Full-Service Revenue Management Solution for Independent Hotels
COHO Services, a hospitality company based in North America, has forged a strategic partnership with Revenue Analytics, a leading provider of enterprise Revenue Management Systems, to offer a full-service revenue management solution for independent hotels. Through a reseller agreement, COHO will combine the power of Revenue Analytics' innovative N2Pricing™ RMS with COHO's dedicated account management and revenue management consulting services.
Beyond deep-pocket spending
In a tete-a-tete with Kenichiro Nishizu, President, Marketing Services at DerbySoft, the candid Nishizu talks about how the company has developed intelligent technology in the metasearch and marketing space to track every single success metric, and robust data that allow hoteliers to get a clearer view of their performance. Beyond deep-pocket spending The company is supporting over 150 hotel brands to use data and digital to build successful businesses.
Advice Clinic
His early career was with airlines starting with Aer Lingus and then TWA where he progressed to the sales manager His travel technology experience started with PARS owned by Twa and Northwest Airlines, this led to Tim becoming the first Director of Sales for Worldspan in Europe when they were formed in February 1990. He progressed with Worldspan to the Vice President Sales and Marketing. He also helped to move Worldspan into a highly profitable company.
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